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Wisdom Financial Services, L.L.C.

Geneseo, ILSEC-registered investment adviserCRD 127385

Filed as WISDOM FINANCIAL SERVICES, L.L.C.

Wisdom Financial Services, L.L.C. is an SEC-registered investment advisory firm in Geneseo, IL, registered since 2018, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 29, 2026.

8 years
registered since 2018
$779,162,589
assets under management
2 arrangements
Percentage of assets, Other
None
disclosure items (Item 11)

Quick answers

From the filing

How is Wisdom Financial Services, L.L.C. compensated?

On its Form ADV (Item 5.E, October 2026), Wisdom Financial Services, L.L.C. reports these compensation arrangements: a percentage of assets under its management; other.

What does Wisdom Financial Services, L.L.C.'s brochure say about its fees?

Its Form ADV Part 2A brochure dated July 29, 2026 states: Up to $500,000: 0.8% a year; $500,001 to $1,000,000: 0.46% a year; $1,000,001 to $4,000,000: 0.36% a year; Above $4,000,001: 0.21% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Wisdom Financial Services, L.L.C. located?

Wisdom Financial Services, L.L.C.'s principal office is in Geneseo, IL, according to its Form ADV; the August 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Wisdom Financial Services, L.L.C. registered with the SEC or a state?

Wisdom Financial Services, L.L.C. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 127385.

How much does Wisdom Financial Services, L.L.C. manage?

Wisdom Financial Services, L.L.C. reports $779,162,589 in regulatory assets under management in its Form ADV filing dated July 29, 2026 (100% discretionary).

How have Wisdom Financial Services, L.L.C.'s assets and staff changed since 2021?

In the Form ADV data for Wisdom Financial Services, L.L.C.: Regulatory assets under management: $440,045,501 in the October 2021 data and $779,162,589 in the October 2026 data, up 77%. Total employees: 15 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Wisdom Financial Services, L.L.C. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,518).

Which custodians does Wisdom Financial Services, L.L.C. use?

Wisdom Financial Services, L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

Does Wisdom Financial Services, L.L.C. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/127385

Does Wisdom Financial Services, L.L.C. state an account minimum?

Its Form ADV Part 2A brochure dated July 29, 2026 says: "Individuals, pension plans, and profit-sharing plans. Wisdom currently does not have a minimum account size requirement."

What changed in Wisdom Financial Services, L.L.C.'s recent Form ADV filings?

In the August 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A
AssetsAnnual rate
Up to $500,0000.8%
$500,001 to $1,000,0000.46%
$1,000,001 to $4,000,0000.36%
Above $4,000,0010.21%
The brochure's wording
The standard advisory fee is based on the market value of the account and is calculated as follows: Account Value Annual Advisory Fee $0 - $500,000 0.80% $500,001 - $1,000,000 0.46% $1,000,001 - $4,000,000 0.36% $4,000,001 and Above 0.21%

Account minimum: None

The brochure's wording
Individuals, pension plans, and profit-sharing plans. Wisdom currently does not have a minimum account size requirement.

As stated in the firm's Form ADV Part 2A brochure dated July 29, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$779,162,589

$779,162,589 as of October 2026, filing dated July 29, 2026.

Discretionary: $779,162,589.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,518 Assets $779,162,589 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 14. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the August 2026 filing
Davenport, IAGalesburg, ILMoline, IL
States registered or notice-filed
16 states or jurisdictions
ARAZCACOFLGAIAILINMIMNMONHTNTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$440M 2021 $509M 2022 $501M 2023 $578M 2024 $635M 2025 $779M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$779,162,58914July 29, 2026
October 2025$635,352,14616June 11, 2025
October 2024$578,239,23616January 22, 2024
October 2023$501,132,21015January 24, 2023
October 2022$508,692,51415March 2, 2022
October 2021$440,045,50115February 25, 2021

Regulatory assets under management: $440,045,501 in the October 2021 data and $779,162,589 in the October 2026 data, up 77%.

Total employees: 15 in October 2021 and 14 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Updated its list of owners and control persons (Schedule A).
  2. March 2026
    • Employees performing advisory functions went from 12 to 10.
    • Regulatory assets under management went from $635,352,146 to $779,162,589 (+23%).
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
wisdomfinancial.net

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Wisdom Financial Services, L.L.C. (CRD 127385): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/wisdom-financial-services-l-l-c-geneseo-il-127385