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PLAN2THRIVE Financial

Eldridge, IASEC-registered investment adviserCRD 317005

Filed as PLAN2THRIVE FINANCIAL · Legal name PLAN2THRIVE Financial, LLC

PLAN2THRIVE Financial is an SEC-registered investment advisory firm in Eldridge, IA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 17, 2026.

1 year
registered since 2025
$147,546,146
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is PLAN2THRIVE Financial compensated?

On its Form ADV (Item 5.E, October 2026), PLAN2THRIVE Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is PLAN2THRIVE Financial located?

PLAN2THRIVE Financial's principal office is in Eldridge, IA, according to its Form ADV.

Is PLAN2THRIVE Financial registered with the SEC or a state?

PLAN2THRIVE Financial is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 317005.

How much does PLAN2THRIVE Financial manage?

PLAN2THRIVE Financial reports $147,546,146 in regulatory assets under management in its Form ADV filing dated February 17, 2026 (92% discretionary).

How have PLAN2THRIVE Financial's assets and staff changed since 2025?

In the Form ADV data for PLAN2THRIVE Financial: Regulatory assets under management: $119,274,500 in the October 2025 data and $147,546,146 in the October 2026 data, up 24%. Total employees: 6 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does PLAN2THRIVE Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (197); high net worth individuals (25); charitable organizations (20).

Which custodians does PLAN2THRIVE Financial use?

PLAN2THRIVE Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Funds, John Hancock and SEI Private Trust Co as custodians holding 10% or more of its separately managed account assets.

Does PLAN2THRIVE Financial report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/317005

What changed in PLAN2THRIVE Financial's recent Form ADV filings?

In the March 2026 filing data: Regulatory assets under management went from $119,274,500 to $147,546,146 (+24%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated February 17, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$147,546,146

$147,546,146 as of October 2026, filing dated February 17, 2026.

Discretionary: $136,331,449.Non-discretionary: $11,214,697.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 197 Assets $56,375,981 (38%)
High net worth individuals
Clients 25 Assets $72,181,802 (49%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 3 Assets $11,214,697 (8%)
Charitable organizations
Clients 20 Assets $7,773,666 (5%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
PLAN2THRIVE Financial, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2025 (1 year)
Employees
Total: 4. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
IAILNETX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$119M 2025 $148M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$147,546,1464February 17, 2026
October 2025$119,274,5006June 12, 2025

Regulatory assets under management: $119,274,500 in the October 2025 data and $147,546,146 in the October 2026 data, up 24%.

Total employees: 6 in October 2025 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Regulatory assets under management went from $119,274,500 to $147,546,146 (+24%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
plan2thrivefs.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. PLAN2THRIVE Financial (CRD 317005): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/plan2thrive-financial-eldridge-ia-317005