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AdvisorCensus / Financial advisors / California / San Jose / Rice Financial Consulting, Inc.

Rice Financial Consulting, Inc.

Los Gatos, CASEC-registered investment adviserCRD 170346

Filed as RICE FINANCIAL CONSULTING, INC.

Rice Financial Consulting, Inc. is an SEC-registered investment advisory firm in Los Gatos, CA, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

10 years
registered since 2016
$287,165,396
assets under management
1 arrangement
Percentage of assets
2
disclosure items (Item 11)

Quick answers

From the filing

How is Rice Financial Consulting, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Rice Financial Consulting, Inc. reports these compensation arrangements: a percentage of assets under its management.

Where is Rice Financial Consulting, Inc. located?

Rice Financial Consulting, Inc.'s principal office is in Los Gatos, CA, according to its Form ADV.

Is Rice Financial Consulting, Inc. registered with the SEC or a state?

Rice Financial Consulting, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 170346.

How much does Rice Financial Consulting, Inc. manage?

Rice Financial Consulting, Inc. reports $287,165,396 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (0% discretionary).

How have Rice Financial Consulting, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Rice Financial Consulting, Inc.: Regulatory assets under management: $164,320,660 in the October 2021 data and $287,165,396 in the October 2026 data, up 75%. Total employees: 2 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Rice Financial Consulting, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (285); high net worth individuals (66); corporations or other businesses not listed above (18).

Which custodians does Rice Financial Consulting, Inc. use?

Rice Financial Consulting, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

Does Rice Financial Consulting, Inc. report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/170346

Does Rice Financial Consulting, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated March 31, 2026 says: "There is no account minimum for any of RFCI’s services."

What changed in Rice Financial Consulting, Inc.'s recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $230,702,789 to $287,165,396 (+24%). Registered or notice-filed in AZ, NV.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
There is no account minimum for any of RFCI’s services.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$287,165,396

$287,165,396 as of October 2026, filing dated March 31, 2026.

Discretionary: $0.Non-discretionary: $287,165,396.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 285 Assets $71,907,878 (25%)
High net worth individuals
Clients 66 Assets $198,397,086 (69%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 18 Assets $16,860,432 (6%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2016 (10 years)
Employees
Total: 5. Performing investment advisory functions: 5.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
7 states or jurisdictions
AZCAHINVORTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
  • 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$164M 2021 $175M 2022 $175M 2023 $206M 2024 $231M 2025 $287M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$287,165,3965March 31, 2026
October 2025$230,702,7895March 31, 2025
October 2024$206,109,3623June 18, 2024
October 2023$175,352,0252March 31, 2023
October 2022$175,451,2422March 30, 2022
October 2021$164,320,6602May 28, 2021

Regulatory assets under management: $164,320,660 in the October 2021 data and $287,165,396 in the October 2026 data, up 75%.

Total employees: 2 in October 2021 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $230,702,789 to $287,165,396 (+24%).
    • Registered or notice-filed in AZ, NV.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ricefc.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Rice Financial Consulting, Inc. (CRD 170346): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/rice-financial-consulting-inc-los-gatos-ca-170346