AdvisorCensus / Financial advisors / California / San Jose / Brightplan LLC
Brightplan LLC is an SEC-registered investment advisory firm in San Jose, CA, registered since 2016, with no regulatory assets under management reported in its Form ADV filing dated June 17, 2026.
Quick answers
From the filingHow is Brightplan LLC compensated?
On its Form ADV (Item 5.E, October 2026), Brightplan LLC reports these compensation arrangements: fixed fees (other than subscription fees).
Where is Brightplan LLC located?
Brightplan LLC's principal office is in San Jose, CA, according to its Form ADV.
Is Brightplan LLC registered with the SEC or a state?
Brightplan LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283790.
How have Brightplan LLC's assets and staff changed since 2021?
In the Form ADV data for Brightplan LLC: Regulatory assets under management: $6,174,227 in the October 2021 data and $0 in the October 2023 data, down 100%. Total employees: 35 in October 2021 and 53 in October 2026. Assets under management move with markets as well as with clients coming and going.
Does Brightplan LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283790
Does Brightplan LLC state an account minimum?
Its Form ADV Part 2A brochure dated June 17, 2026 says: "Any client may create goals, receive a recommended asset allocation, and track progress toward goals with BrightPlan on a non-discretionary basis with no account minimums."
What changed in Brightplan LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 7 to 9. Registered or notice-filed in AK, PR, SD, WY.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None (the brochure says it may be waived or negotiated)
The brochure's wording
Any client may create goals, receive a recommended asset allocation, and track progress toward goals with BrightPlan on a non-discretionary basis with no account minimums.
As stated in the firm's Form ADV Part 2A brochure dated June 17, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.FNot reported.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2016 (10 years)
- Employees
- Total: 53. Performing investment advisory functions: 9.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
51 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | Not reported | 53 | June 17, 2026 |
| October 2025 | Not reported | 50 | March 31, 2025 |
| October 2024 | Not reported | 44 | April 25, 2024 |
| October 2023 | $0 | 53 | June 30, 2023 |
| October 2022 | $8,243,375 | 49 | March 31, 2022 |
| October 2021 | $6,174,227 | 35 | June 2, 2021 |
Regulatory assets under management: $6,174,227 in the October 2021 data and $0 in the October 2023 data, down 100%.
Total employees: 35 in October 2021 and 53 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 7 to 9.
- Registered or notice-filed in AK, PR, SD, WY.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Brightplan LLC (CRD 283790): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/brightplan-llc-san-jose-ca-283790