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Diversifi Capital Inc

Los Altos, CASEC-registered investment adviserCRD 242788

Filed as DIVERSIFI CAPITAL INC

Diversifi Capital Inc is an SEC-registered investment advisory firm in Los Altos, CA, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.

5 years
registered since 2021
$671,426,250
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Diversifi Capital Inc compensated?

On its Form ADV (Item 5.E, October 2026), Diversifi Capital Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

Where is Diversifi Capital Inc located?

Diversifi Capital Inc's principal office is in Los Altos, CA, according to its Form ADV.

Is Diversifi Capital Inc registered with the SEC or a state?

Diversifi Capital Inc is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 242788.

How much does Diversifi Capital Inc manage?

Diversifi Capital Inc reports $671,426,250 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (100% discretionary).

How have Diversifi Capital Inc's assets and staff changed since 2021?

In the Form ADV data for Diversifi Capital Inc: Regulatory assets under management: $141,578,000 in the October 2021 data and $671,426,250 in the October 2026 data, up 374%. Total employees: 8 in October 2021 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Diversifi Capital Inc serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (223); individuals (other than high net worth individuals) (41); pooled investment vehicles (other than investment companies and business development companies) (12).

Which custodians does Diversifi Capital Inc use?

Diversifi Capital Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Diversifi Capital Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/242788

Does Diversifi Capital Inc state an account minimum?

Its Form ADV Part 2A brochure dated July 22, 2026 says: "There is an account minimum of $50,000, which may be waived by DiversiFi in its discretion."

What changed in Diversifi Capital Inc's recent Form ADV filings?

In the May 2026 filing data: Changed its legal name from Diversifi Capital LLC to Diversifi Capital Inc.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $50,000 (the brochure says it may be waived or negotiated)

The brochure's wording
There is an account minimum of $50,000, which may be waived by DiversiFi in its discretion.

As stated in the firm's Form ADV Part 2A brochure dated July 22, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$671,426,250

$671,426,250 as of October 2026, filing dated September 17, 2026.

Discretionary: $671,404,935.Non-discretionary: $21,315.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 41 Assets $18,453,680 (3%)
High net worth individuals
Clients 223 Assets $624,744,510 (93%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 12 Assets $25,753,630 (4%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 1 Assets $2,474,430 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (5 years)
Employees
Total: 13. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
9 states or jurisdictions
CACODCNHNYORTXVAWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$142M 2021 $263M 2022 $227M 2023 $288M 2024 $457M 2025 $671M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$671,426,25013September 17, 2026
October 2025$456,940,00013July 25, 2025
October 2024$287,608,80012April 16, 2024
October 2023$226,525,6009March 20, 2023
October 2022$262,676,9009May 19, 2022
October 2021$141,578,0008August 4, 2021

Regulatory assets under management: $141,578,000 in the October 2021 data and $671,426,250 in the October 2026 data, up 374%.

Total employees: 8 in October 2021 and 13 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. May 2026
    • Changed its legal name from Diversifi Capital LLC to Diversifi Capital Inc.
  2. April 2026
    • Regulatory assets under management went from $456,940,000 to $671,426,250 (+47%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
diversificapital.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Diversifi Capital Inc (CRD 242788): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/diversifi-capital-inc-los-altos-ca-242788