AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Arkansas / Little Rock / First Financial Services, LLC

First Financial Services, LLC

Little Rock, ARSEC-registered investment adviserCRD 329276

Filed as FIRST FINANCIAL SERVICES, LLC

First Financial Services, LLC is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 31, 2026.

2 years
registered since 2024
$103,158,530
assets under management
2 arrangements
Percentage of assets, Commissions
None
disclosure items (Item 11)

Quick answers

From the filing

How is First Financial Services, LLC compensated?

On its Form ADV (Item 5.E, October 2026), First Financial Services, LLC reports these compensation arrangements: a percentage of assets under its management; commissions.

What does First Financial Services, LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated August 31, 2026 states: Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is First Financial Services, LLC located?

First Financial Services, LLC's principal office is in Little Rock, AR, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is First Financial Services, LLC registered with the SEC or a state?

First Financial Services, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 329276.

How much does First Financial Services, LLC manage?

First Financial Services, LLC reports $103,158,530 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary).

How have First Financial Services, LLC's assets and staff changed since 2024?

In the Form ADV data for First Financial Services, LLC: Regulatory assets under management: $103,863,863 in the October 2024 data and $103,158,530 in the October 2026 data, down 1%. Total employees: 6 in October 2024 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does First Financial Services, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (51); high net worth individuals (37); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

Which custodians does First Financial Services, LLC use?

First Financial Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does First Financial Services, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329276

What changed in First Financial Services, LLC's recent Form ADV filings?

In the April 2026 filing data: Registered or notice-filed in NE.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it)

The brochure's wording
Our annual fees for portfolio management services are based upon a percentage of assets under management, generally range from 0.40% to 1.25%, and are payable either monthly or quarterly in advance or arrears.

As stated in the firm's Form ADV Part 2A brochure dated August 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$103,158,530

$103,158,530 as of October 2026, filing dated August 31, 2026.

Discretionary: $103,158,530.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 51 Assets $16,045,574 (16%)
High net worth individuals
Clients 37 Assets $84,027,496 (81%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $2,226,399 (2%)
Charitable organizations
Clients 1 Assets $859,061 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2024 (2 years)
Employees
Total: 5. Performing investment advisory functions: 3.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the September 2026 filing
Bentonville, AR
States registered or notice-filed
4 states or jurisdictions
ARNEOKTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$104M 2024 $101M 2025 $103M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$103,158,5305August 31, 2026
October 2025$100,831,6125March 19, 2025
October 2024$103,863,8636March 29, 2024

Regulatory assets under management: $103,863,863 in the October 2024 data and $103,158,530 in the October 2026 data, down 1%.

Total employees: 6 in October 2024 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Registered or notice-filed in NE.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
firstfinservices.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. First Financial Services, LLC (CRD 329276): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/first-financial-services-llc-little-rock-ar-329276