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AdvisorCensus / Financial advisors / Arkansas / Little Rock / Lieblong & Associates, Inc.

Lieblong & Associates, Inc.

Little Rock, ARSEC-registered investment adviserCRD 42578

Filed as LIEBLONG & ASSOCIATES, INC.

Lieblong & Associates, Inc. is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated December 16, 2025.

12 years
registered since 2014
$197,949,758
assets under management
2 arrangements
Percentage of assets, Performance-based
None
disclosure items (Item 11)

Quick answers

From the filing

How is Lieblong & Associates, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Lieblong & Associates, Inc. reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

Where is Lieblong & Associates, Inc. located?

Lieblong & Associates, Inc.'s principal office is in Little Rock, AR, according to its Form ADV.

Is Lieblong & Associates, Inc. registered with the SEC or a state?

Lieblong & Associates, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 42578.

How much does Lieblong & Associates, Inc. manage?

Lieblong & Associates, Inc. reports $197,949,758 in regulatory assets under management in its Form ADV filing dated December 16, 2025 (100% discretionary).

How have Lieblong & Associates, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Lieblong & Associates, Inc.: Regulatory assets under management: $133,103,944 in the October 2021 data and $197,949,758 in the October 2026 data, up 49%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Lieblong & Associates, Inc. serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (68); individuals (other than high net worth individuals) (57); pooled investment vehicles (other than investment companies and business development companies) (1).

Which custodians does Lieblong & Associates, Inc. use?

Lieblong & Associates, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Wells Fargo Clearing Services, LLC as a custodian holding 10% or more of its separately managed account assets.

Does Lieblong & Associates, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/42578

What changed in Lieblong & Associates, Inc.'s recent Form ADV filings?

In the January 2026 filing data: Regulatory assets under management went from $174,237,704 to $197,949,758 (+14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated December 16, 2025) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$197,949,758

$197,949,758 as of October 2026, filing dated December 16, 2025.

Discretionary: $197,949,758.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 57 Assets $17,253,797 (9%)
High net worth individuals
Clients 68 Assets $61,483,770 (31%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 1 Assets $105,126,070 (53%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $9,075,453 (5%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $5,010,668 (3%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2014 (12 years)
Employees
Total: 4. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
AR

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$133M 2021 $214M 2022 $153M 2023 $170M 2024 $174M 2025 $198M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$197,949,7584December 16, 2025
October 2025$174,237,7044January 2, 2025
October 2024$170,479,4654December 22, 2023
October 2023$152,893,9135December 22, 2022
October 2022$213,530,1405January 2, 2022
October 2021$133,103,9445January 2, 2021

Regulatory assets under management: $133,103,944 in the October 2021 data and $197,949,758 in the October 2026 data, up 49%.

Total employees: 5 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. January 2026
    • Regulatory assets under management went from $174,237,704 to $197,949,758 (+14%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Lieblong & Associates, Inc. (CRD 42578): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/lieblong-and-associates-inc-little-rock-ar-42578