AdvisorCensus / Financial advisors / Michigan / Detroit / Straightline
Straightline is an SEC-registered investment advisory firm in Troy, MI, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 10, 2026.
Quick answers
From the filingHow is Straightline compensated?
On its Form ADV (Item 5.E, October 2026), Straightline reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.
Where is Straightline located?
Straightline's principal office is in Troy, MI, according to its Form ADV; the August 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Straightline registered with the SEC or a state?
Straightline is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 127401.
How much does Straightline manage?
Straightline reports $1,170,377,158 in regulatory assets under management in its Form ADV filing dated July 10, 2026 (97% discretionary).
How have Straightline's assets and staff changed since 2021?
In the Form ADV data for Straightline: Regulatory assets under management: $1,056,828,297 in the October 2021 data and $1,170,377,158 in the October 2026 data, up 11%. Total employees: 12 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Straightline serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,093); high net worth individuals (265); corporations or other businesses not listed above (4).
Which custodians does Straightline use?
Straightline's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Fidelity and TIAA-CREF Individual & Institutional Services, LLC as custodians holding 10% or more of its separately managed account assets.
Does Straightline report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/127401
Does Straightline state an account minimum?
Its Form ADV Part 2A brochure dated July 10, 2026 says: "We work with individuals, charitable organizations, corporations, pension and profit-sharing plans, universities, and other employers to provide our services. We do not advise or manage any mutual funds or other investment companies. We do not have a minimum account size."
What changed in Straightline's recent Form ADV filings?
In the January 2026 filing data: No longer registered or notice-filed in AR, MD.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: None
The brochure's wording
We work with individuals, charitable organizations, corporations, pension and profit-sharing plans, universities, and other employers to provide our services. We do not advise or manage any mutual funds or other investment companies. We do not have a minimum account size.
As stated in the firm's Form ADV Part 2A brochure dated July 10, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,170,377,158 as of October 2026, filing dated July 10, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- Straightline Group, LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (22 years)
- Employees
- Total: 11. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the August 2026 filing
- States registered or notice-filed
-
34 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,170,377,158 | 11 | July 10, 2026 |
| October 2025 | $1,106,624,742 | 10 | March 31, 2025 |
| October 2024 | $1,121,194,253 | 9 | August 22, 2024 |
| October 2023 | $1,002,563,047 | 8 | July 26, 2023 |
| October 2022 | $1,179,188,076 | 8 | July 18, 2022 |
| October 2021 | $1,056,828,297 | 12 | April 28, 2021 |
Regulatory assets under management: $1,056,828,297 in the October 2021 data and $1,170,377,158 in the October 2026 data, up 11%.
Total employees: 12 in October 2021 and 11 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- January 2026
- No longer registered or notice-filed in AR, MD.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Straightline (CRD 127401): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/straightline-troy-mi-127401