AdvisorCensus / Financial advisors / Michigan / Detroit / Cranbrook Wealth Management, LLC
Cranbrook Wealth Management, LLC is an SEC-registered investment advisory firm in Bloomfield Hills, MI, registered since 2006, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.
Quick answers
From the filingHow is Cranbrook Wealth Management, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Cranbrook Wealth Management, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
What does Cranbrook Wealth Management, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: 0.1% to 0.95% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Cranbrook Wealth Management, LLC located?
Cranbrook Wealth Management, LLC's principal office is in Bloomfield Hills, MI, according to its Form ADV.
Is Cranbrook Wealth Management, LLC registered with the SEC or a state?
Cranbrook Wealth Management, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 132058.
How much does Cranbrook Wealth Management, LLC manage?
Cranbrook Wealth Management, LLC reports $906,790,077 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (100% discretionary).
How have Cranbrook Wealth Management, LLC's assets and staff changed since 2021?
In the Form ADV data for Cranbrook Wealth Management, LLC: Regulatory assets under management: $854,287,600 in the October 2021 data and $906,790,077 in the October 2026 data, up 6%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Cranbrook Wealth Management, LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (127); individuals (other than high net worth individuals) (126).
Which custodians does Cranbrook Wealth Management, LLC use?
Cranbrook Wealth Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.
Does Cranbrook Wealth Management, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132058
What changed in Cranbrook Wealth Management, LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 4 to 5. Regulatory assets under management went from $777,819,511 to $906,790,077 (+17%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.1% to 0.95% a year (a range, as the brochure states it)
The brochure's wording
Our fee is negotiable, but it generally ranges from 0.10% to 0.95% depending on the size of the account, services to be rendered, and other considerations.
As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$906,790,077 as of October 2026, filing dated March 23, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2006 (20 years)
- Employees
- Total: 6. Performing investment advisory functions: 5.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $906,790,077 | 6 | March 23, 2026 |
| October 2025 | $777,819,511 | 6 | March 20, 2025 |
| October 2024 | $699,717,426 | 6 | March 19, 2024 |
| October 2023 | $676,302,366 | 7 | March 21, 2023 |
| October 2022 | $1,002,471,125 | 5 | March 30, 2022 |
| October 2021 | $854,287,600 | 5 | March 30, 2021 |
Regulatory assets under management: $854,287,600 in the October 2021 data and $906,790,077 in the October 2026 data, up 6%.
Total employees: 5 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 4 to 5.
- Regulatory assets under management went from $777,819,511 to $906,790,077 (+17%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Cranbrook Wealth Management, LLC (CRD 132058): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/cranbrook-wealth-management-llc-bloomfield-hills-mi-132058