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Blue Chip Partners, LLC

Farmington Hills, MISEC-registered investment adviserCRD 132437

Filed as BLUE CHIP PARTNERS, LLC

Blue Chip Partners, LLC is an SEC-registered investment advisory firm in Farmington Hills, MI, registered since 2005, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

21 years
registered since 2005
$1,877,185,870
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Blue Chip Partners, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Blue Chip Partners, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Blue Chip Partners, LLC located?

Blue Chip Partners, LLC's principal office is in Farmington Hills, MI, according to its Form ADV.

Is Blue Chip Partners, LLC registered with the SEC or a state?

Blue Chip Partners, LLC is an SEC-registered investment advisory firm, registered since 2005. Status as filed: Approved. CRD 132437.

How much does Blue Chip Partners, LLC manage?

Blue Chip Partners, LLC reports $1,877,185,870 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (99% discretionary).

How have Blue Chip Partners, LLC's assets and staff changed since 2021?

In the Form ADV data for Blue Chip Partners, LLC: Regulatory assets under management: $862,031,950 in the October 2021 data and $1,877,185,870 in the October 2026 data, up 118%. Total employees: 15 in October 2021 and 34 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Blue Chip Partners, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (522); individuals (other than high net worth individuals) (479); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

Which custodians does Blue Chip Partners, LLC use?

Blue Chip Partners, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets.

Does Blue Chip Partners, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132437

What changed in Blue Chip Partners, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 17 to 18. Regulatory assets under management went from $1,536,658,642 to $1,877,185,870 (+22%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,877,185,870

$1,877,185,870 as of October 2026, filing dated March 31, 2026.

Discretionary: $1,859,117,798.Non-discretionary: $18,068,072.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 479 Assets $178,758,192 (10%)
High net worth individuals
Clients 522 Assets $1,678,308,798 (89%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $6,577,468 (0%)
Charitable organizations
Clients 2 Assets $11,310,299 (1%)
Corporations or other businesses not listed above
Clients 2 Assets $2,231,113 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2005 (21 years)
Employees
Total: 34. Performing investment advisory functions: 18.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
16 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$862M 2021 $1.1B 2022 $1.05B 2023 $1.28B 2024 $1.54B 2025 $1.88B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,877,185,87034March 31, 2026
October 2025$1,536,658,64233May 22, 2025
October 2024$1,279,740,79728September 25, 2024
October 2023$1,052,006,62025April 17, 2023
October 2022$1,098,780,50526March 30, 2022
October 2021$862,031,95015August 31, 2021

Regulatory assets under management: $862,031,950 in the October 2021 data and $1,877,185,870 in the October 2026 data, up 118%.

Total employees: 15 in October 2021 and 34 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 17 to 18.
    • Regulatory assets under management went from $1,536,658,642 to $1,877,185,870 (+22%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
bluechipnow.libsyn.com/SITEbluechippartners.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Blue Chip Partners, LLC (CRD 132437): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/blue-chip-partners-llc-farmington-hills-mi-132437