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Riley Friedman Asset Management
Filed as RILEY FRIEDMAN ASSET MANAGEMENT · Legal name Aimz Investment Advisors LLC
Riley Friedman Asset Management is an SEC-registered investment advisory firm in Los Altos, CA, registered since 2011, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.
Quick answers
From the filingHow is Riley Friedman Asset Management compensated?
On its Form ADV (Item 5.E, October 2026), Riley Friedman Asset Management reports these compensation arrangements: a percentage of assets under its management.
What does Riley Friedman Asset Management's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 23, 2026 states: $1 to $500,000: 1% a year; $500,001 to $10,000,000: 0.5% a year; Above $10,000,001: 0.4% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Riley Friedman Asset Management located?
Riley Friedman Asset Management's principal office is in Los Altos, CA, according to its Form ADV.
Is Riley Friedman Asset Management registered with the SEC or a state?
Riley Friedman Asset Management is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 155810.
How much does Riley Friedman Asset Management manage?
Riley Friedman Asset Management reports $584,799,436 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (100% discretionary).
How have Riley Friedman Asset Management's assets and staff changed since 2021?
In the Form ADV data for Riley Friedman Asset Management: Regulatory assets under management: $402,120,531 in the October 2021 data and $584,799,436 in the October 2026 data, up 45%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Riley Friedman Asset Management serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (122); individuals (other than high net worth individuals) (86); pension and profit sharing plans (but not the plan participants or government pension plans) (13).
Which custodians does Riley Friedman Asset Management use?
Riley Friedman Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC and Vanguard Group as custodians holding 10% or more of its separately managed account assets.
Does Riley Friedman Asset Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/155810
Does Riley Friedman Asset Management state an account minimum?
Its Form ADV Part 2A brochure dated March 23, 2026 says: "There is an account minimum, $500,000, which may be waived by the investment advisor."
What changed in Riley Friedman Asset Management's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $504,925,941 to $584,799,436 (+16%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| $1 to $500,000 | 1% |
| $500,001 to $10,000,000 | 0.5% |
| Above $10,000,001 | 0.4% |
The brochure's wording
$1 - $500,000 1.00% $500,001 - $10,000,000 0.50% $10,000,001 and above 0.40%
Account minimum: $500,000 (the brochure says it may be waived or negotiated)
The brochure's wording
There is an account minimum, $500,000, which may be waived by the investment advisor.
As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$584,799,436 as of October 2026, filing dated March 23, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Aimz Investment Advisors LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2011 (15 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
3 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $584,799,436 | 2 | March 23, 2026 |
| October 2025 | $504,925,941 | 2 | March 19, 2025 |
| October 2024 | $453,285,061 | 2 | March 20, 2024 |
| October 2023 | $406,505,193 | 2 | March 29, 2023 |
| October 2022 | $461,971,927 | 2 | March 17, 2022 |
| October 2021 | $402,120,531 | 2 | March 24, 2021 |
Regulatory assets under management: $402,120,531 in the October 2021 data and $584,799,436 in the October 2026 data, up 45%.
Total employees: 2 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $504,925,941 to $584,799,436 (+16%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Riley Friedman Asset Management (CRD 155810): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/riley-friedman-asset-management-los-altos-ca-155810