AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / California / San Jose / Rebalance LLC

Rebalance LLC

Palo Alto, CASEC-registered investment adviserCRD 158242

Filed as REBALANCE LLC

Rebalance LLC is an SEC-registered investment advisory firm in Palo Alto, CA, registered since 2011, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 30, 2026.

15 years
registered since 2011
$1,928,102,130
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Rebalance LLC compensated?

On its Form ADV (Item 5.E, October 2026), Rebalance LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Rebalance LLC located?

Rebalance LLC's principal office is in Palo Alto, CA, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Rebalance LLC registered with the SEC or a state?

Rebalance LLC is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 158242.

How much does Rebalance LLC manage?

Rebalance LLC reports $1,928,102,130 in regulatory assets under management in its Form ADV filing dated July 30, 2026 (100% discretionary).

How have Rebalance LLC's assets and staff changed since 2021?

In the Form ADV data for Rebalance LLC: Regulatory assets under management: $1,250,020,651 in the October 2021 data and $1,928,102,130 in the October 2026 data, up 54%. Total employees: 17 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Rebalance LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (439); high net worth individuals (197); pension and profit sharing plans (but not the plan participants or government pension plans) (17).

Which custodians does Rebalance LLC use?

Rebalance LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Rebalance LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158242

Does Rebalance LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 31, 2026 says: "The account minimum for Rebalance360 accounts is $1,000,000, although this minimum may be waived at Rebalance’s discretion."

What changed in Rebalance LLC's recent Form ADV filings?

In the August 2026 filing data: Registered or notice-filed in UT.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
The account minimum for Rebalance360 accounts is $1,000,000, although this minimum may be waived at Rebalance’s discretion.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,928,102,130

$1,928,102,130 as of October 2026, filing dated July 30, 2026.

Discretionary: $1,928,102,130.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 439 Assets $404,162,574 (21%)
High net worth individuals
Clients 197 Assets $1,379,318,626 (72%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 17 Assets $14,364,602 (1%)
Charitable organizations
Clients 3 Assets $130,256,328 (7%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2011 (15 years)
Employees
Total: 18. Performing investment advisory functions: 7.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the August 2026 filing
Beverly Hills, CA
States registered or notice-filed
33 states or jurisdictions
AKALAZCACOCTDCFLIDILINLAMAMDMEMIMONCNHNJNMNVNYOHOKORPARISCTXUTVAWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.25B 2021 $1.46B 2022 $1.18B 2023 $1.31B 2024 $1.56B 2025 $1.93B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,928,102,13018July 30, 2026
October 2025$1,558,126,64618March 26, 2025
October 2024$1,312,746,20220September 20, 2024
October 2023$1,179,867,22821May 18, 2023
October 2022$1,462,139,86219March 29, 2022
October 2021$1,250,020,65117September 7, 2021

Regulatory assets under management: $1,250,020,651 in the October 2021 data and $1,928,102,130 in the October 2026 data, up 54%.

Total employees: 17 in October 2021 and 18 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Registered or notice-filed in UT.
  2. June 2026
    • Employees performing advisory functions went from 6 to 7.
  3. April 2026
    • Employees performing advisory functions went from 5 to 6.
    • Regulatory assets under management went from $1,558,126,646 to $1,928,102,130 (+24%).
    • Updated its list of owners and control persons (Schedule A).
  4. February 2026
    • Employees performing advisory functions went from 6 to 5.
  5. January 2026
    • No longer registered or notice-filed in KY, MN, VT.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
rebalance360.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Rebalance LLC (CRD 158242): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/rebalance-llc-palo-alto-ca-158242