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Lafleur & Godfrey Private Wealth Management

Grand Rapids, MISEC-registered investment adviserCRD 168831

Filed as LAFLEUR & GODFREY PRIVATE WEALTH MANAGEMENT · Legal name Lafleur & Godfrey LLC

Lafleur & Godfrey Private Wealth Management is an SEC-registered investment advisory firm in Grand Rapids, MI, registered since 2013, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 9, 2026.

13 years
registered since 2013
$1,016,437,853
assets under management
2 arrangements
Percentage of assets, Other
None
disclosure items (Item 11)

Quick answers

From the filing

How is Lafleur & Godfrey Private Wealth Management compensated?

On its Form ADV (Item 5.E, October 2026), Lafleur & Godfrey Private Wealth Management reports these compensation arrangements: a percentage of assets under its management; other.

What does Lafleur & Godfrey Private Wealth Management's brochure say about its fees?

Its Form ADV Part 2A brochure dated July 7, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $2,000,000: 0.85% a year; $2,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Lafleur & Godfrey Private Wealth Management located?

Lafleur & Godfrey Private Wealth Management's principal office is in Grand Rapids, MI, according to its Form ADV.

Is Lafleur & Godfrey Private Wealth Management registered with the SEC or a state?

Lafleur & Godfrey Private Wealth Management is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 168831.

How much does Lafleur & Godfrey Private Wealth Management manage?

Lafleur & Godfrey Private Wealth Management reports $1,016,437,853 in regulatory assets under management in its Form ADV filing dated July 9, 2026 (100% discretionary).

How have Lafleur & Godfrey Private Wealth Management's assets and staff changed since 2021?

In the Form ADV data for Lafleur & Godfrey Private Wealth Management: Regulatory assets under management: $614,913,410 in the October 2021 data and $1,016,437,853 in the October 2026 data, up 65%. Total employees: 4 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Lafleur & Godfrey Private Wealth Management serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (319); individuals (other than high net worth individuals) (160); charitable organizations (10).

Which custodians does Lafleur & Godfrey Private Wealth Management use?

Lafleur & Godfrey Private Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Lafleur & Godfrey Private Wealth Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/168831

Does Lafleur & Godfrey Private Wealth Management state an account minimum?

Its Form ADV Part 2A brochure dated July 7, 2026 says: "We do not have a formal account minimum, but we reserve the discretion to decline to accept client engagements that are not a fit with our Firm."

What changed in Lafleur & Godfrey Private Wealth Management's recent Form ADV filings?

In the April 2026 filing data: No longer lists the business name Investment Counsel a Division of Lafleur & Godfrey LLC. Employees performing advisory functions went from 5 to 6. Registered or notice-filed in NC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A
AssetsAnnual rate
Up to $1,000,0001%
$1,000,000 to $2,000,0000.85%
$2,000,000 to $5,000,0000.75%
Above $5,000,0000.5%
The brochure's wording
Our standard annual Investment Management Agreement fee for new clients is calculated as follows: • 1.00% on the first $ 1,000,000; • 0.85% on the next $1,000,000; • 0.75% on the next $3,000,000; • 0.50% on the assets above $ 5,000,000

Account minimum: None (the brochure says it may be waived or negotiated)

The brochure's wording
We do not have a formal account minimum, but we reserve the discretion to decline to accept client engagements that are not a fit with our Firm.

As stated in the firm's Form ADV Part 2A brochure dated July 7, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,016,437,853

$1,016,437,853 as of October 2026, filing dated July 9, 2026.

Discretionary: $1,016,437,853.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 160 Assets $52,730,062 (5%)
High net worth individuals
Clients 319 Assets $910,061,665 (90%)
Banking or thrift institutions
Clients Fewer than 5 Assets $0 (0%)
Investment companies
Clients Not reported Assets $0 (0%)
Business development companies
Clients Not reported Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients Not reported Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 8 Assets $21,776,858 (2%)
Charitable organizations
Clients 10 Assets $31,662,967 (3%)
State or municipal government entities (including government pension plans)
Clients Fewer than 5 Assets $0 (0%)
Other investment advisers
Clients Fewer than 5 Assets $0 (0%)
Insurance companies
Clients Fewer than 5 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients Fewer than 5 Assets Not reported
Corporations or other businesses not listed above
Clients 1 Assets $206,301 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Lafleur & Godfrey LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2013 (13 years)
Employees
Total: 7. Performing investment advisory functions: 6.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
9 states or jurisdictions
CACOFLILLAMINCOHOR

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$615M 2021 $907M 2022 $725M 2023 $870M 2024 $927M 2025 $1.02B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,016,437,8537July 9, 2026
October 2025$927,418,7386March 27, 2025
October 2024$870,037,0396September 19, 2024
October 2023$725,255,1585September 19, 2023
October 2022$906,912,2184August 24, 2022
October 2021$614,913,4104September 22, 2021

Regulatory assets under management: $614,913,410 in the October 2021 data and $1,016,437,853 in the October 2026 data, up 65%.

Total employees: 4 in October 2021 and 7 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • No longer lists the business name Investment Counsel a Division of Lafleur & Godfrey LLC.
    • Employees performing advisory functions went from 5 to 6.
    • Registered or notice-filed in NC.
  2. December 2025
    • Employees performing advisory functions went from 4 to 5.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
focusfinancialpartners.comlafleurgodfrey.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Lafleur & Godfrey Private Wealth Management (CRD 168831): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/lafleur-and-godfrey-private-wealth-management-grand-rapids-mi-168831