AdvisorCensus / Financial advisors / Michigan / Grand Rapids / Blue Water Asset Management
Blue Water Asset Management
Filed as BLUE WATER ASSET MANAGEMENT · Legal name Blue Water Asset Management, LLC
Blue Water Asset Management is an SEC-registered investment advisory firm in Grand Rapids, MI, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 3, 2026.
Quick answers
From the filingHow is Blue Water Asset Management compensated?
On its Form ADV (Item 5.E, October 2026), Blue Water Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
What does Blue Water Asset Management's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 17, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Blue Water Asset Management located?
Blue Water Asset Management's principal office is in Grand Rapids, MI, according to its Form ADV; the July 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Blue Water Asset Management registered with the SEC or a state?
Blue Water Asset Management is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 175362.
How much does Blue Water Asset Management manage?
Blue Water Asset Management reports $428,466,781 in regulatory assets under management in its Form ADV filing dated June 3, 2026 (100% discretionary).
How have Blue Water Asset Management's assets and staff changed since 2021?
In the Form ADV data for Blue Water Asset Management: Regulatory assets under management: $267,196,657 in the October 2021 data and $428,466,781 in the October 2026 data, up 60%. Total employees: 9 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Blue Water Asset Management serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (794); high net worth individuals (122); corporations or other businesses not listed above (15).
Which custodians does Blue Water Asset Management use?
Blue Water Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Blue Water Asset Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/175362
What changed in Blue Water Asset Management's recent Form ADV filings?
In the July 2026 filing data: Registered or notice-filed in CA.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.5% of assets a year (the maximum the brochure states)
The brochure's wording
Our fee for wealth management services is based on a percentage of your assets we manage. You will pay an annual management fee of up to 1.50%.
As stated in the firm's Form ADV Part 2A brochure dated March 17, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$428,466,781 as of October 2026, filing dated June 3, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Blue Water Asset Management, LLC
- Also doing business as
- CAPITOL INCOME CONSULTANTS, JAY GREER & CO., REDFIELD FINANCIAL GROUP
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 10. Performing investment advisory functions: 7.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the July 2026 filing
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $428,466,781 | 10 | June 3, 2026 |
| October 2025 | $386,830,730 | 12 | June 24, 2025 |
| October 2024 | $334,730,589 | 12 | September 18, 2024 |
| October 2023 | $296,874,047 | 8 | August 30, 2023 |
| October 2022 | $319,208,502 | 8 | September 15, 2022 |
| October 2021 | $267,196,657 | 9 | February 19, 2021 |
Regulatory assets under management: $267,196,657 in the October 2021 data and $428,466,781 in the October 2026 data, up 60%.
Total employees: 9 in October 2021 and 10 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Registered or notice-filed in CA.
- May 2026
- Registered or notice-filed in OH.
- April 2026
- Regulatory assets under management went from $386,830,730 to $428,466,781 (+11%).
- No longer lists an office in Grand Rapids, MI.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Blue Water Asset Management (CRD 175362): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/blue-water-asset-management-grand-rapids-mi-175362