AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Michigan / Grand Rapids / Generational Wealth, Inc.

Generational Wealth, Inc.

Zeeland, MISEC-registered investment adviserCRD 281330

Filed as GENERATIONAL WEALTH, INC.

Generational Wealth, Inc. is an SEC-registered investment advisory firm in Zeeland, MI, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 16, 2026.

6 years
registered since 2020
$394,770,403
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Generational Wealth, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Generational Wealth, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

Where is Generational Wealth, Inc. located?

Generational Wealth, Inc.'s principal office is in Zeeland, MI, according to its Form ADV; the May 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Generational Wealth, Inc. registered with the SEC or a state?

Generational Wealth, Inc. is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 281330.

How much does Generational Wealth, Inc. manage?

Generational Wealth, Inc. reports $394,770,403 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (100% discretionary).

How have Generational Wealth, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Generational Wealth, Inc.: Regulatory assets under management: $132,938,729 in the October 2021 data and $394,770,403 in the October 2026 data, up 197%. Total employees: 6 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Generational Wealth, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (566); high net worth individuals (99).

Which custodians does Generational Wealth, Inc. use?

Generational Wealth, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Generational Wealth, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281330

Does Generational Wealth, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated April 16, 2026 says: "The Advisor requires a minimum of $250,000 in managed accounts per household. This requirement may be waived at the discretion of the Advisor."

What changed in Generational Wealth, Inc.'s recent Form ADV filings?

In the May 2026 filing data: Changed its legal name from GEN-Wealth Partners, Inc. to Generational Wealth, Inc..

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $250,000 (the brochure says it may be waived or negotiated)

The brochure's wording
The Advisor requires a minimum of $250,000 in managed accounts per household. This requirement may be waived at the discretion of the Advisor.

Minimum annual fee: $2,500

The brochure's wording
Notwithstanding our above fee schedule, the minimum annual fee is $2,500.

As stated in the firm's Form ADV Part 2A brochure dated April 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$394,770,403

$394,770,403 as of October 2026, filing dated April 16, 2026.

Discretionary: $394,770,403.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 566 Assets $149,016,829 (38%)
High net worth individuals
Clients 99 Assets $245,753,574 (62%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 9. Performing investment advisory functions: 8.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the May 2026 filing
Brownsburg, INGoshen, INSouth Bend, IN
States registered or notice-filed
9 states or jurisdictions
AZFLILINMIPASCTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$133M 2021 $187M 2022 $208M 2023 $258M 2024 $300M 2025 $395M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$394,770,4039April 16, 2026
October 2025$299,652,790112April 14, 2025
October 2024$257,762,41810September 5, 2024
October 2023$208,296,05610August 8, 2023
October 2022$187,224,7877March 25, 2022
October 2021$132,938,7296June 8, 2021

Regulatory assets under management: $132,938,729 in the October 2021 data and $394,770,403 in the October 2026 data, up 197%.

Total employees: 6 in October 2021 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. May 2026
    • Changed its legal name from GEN-Wealth Partners, Inc. to Generational Wealth, Inc..
  2. April 2026
    • Employees performing advisory functions went from 7 to 8.
    • Regulatory assets under management went from $299,652,790 to $394,770,403 (+32%).
    • Added an office in Brownsburg, IN.
    • Registered or notice-filed in AZ, IL, PA, SC.
  3. December 2025
    • Employees performing advisory functions went from 8 to 7.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
gen-wealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Generational Wealth, Inc. (CRD 281330): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/generational-wealth-inc-zeeland-mi-281330