AdvisorCensus / Financial advisors / Michigan / Grand Rapids / Generational Wealth, Inc.
Generational Wealth, Inc. is an SEC-registered investment advisory firm in Zeeland, MI, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 16, 2026.
Quick answers
From the filingHow is Generational Wealth, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Generational Wealth, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.
Where is Generational Wealth, Inc. located?
Generational Wealth, Inc.'s principal office is in Zeeland, MI, according to its Form ADV; the May 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is Generational Wealth, Inc. registered with the SEC or a state?
Generational Wealth, Inc. is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 281330.
How much does Generational Wealth, Inc. manage?
Generational Wealth, Inc. reports $394,770,403 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (100% discretionary).
How have Generational Wealth, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Generational Wealth, Inc.: Regulatory assets under management: $132,938,729 in the October 2021 data and $394,770,403 in the October 2026 data, up 197%. Total employees: 6 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Generational Wealth, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (566); high net worth individuals (99).
Which custodians does Generational Wealth, Inc. use?
Generational Wealth, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Generational Wealth, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281330
Does Generational Wealth, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated April 16, 2026 says: "The Advisor requires a minimum of $250,000 in managed accounts per household. This requirement may be waived at the discretion of the Advisor."
What changed in Generational Wealth, Inc.'s recent Form ADV filings?
In the May 2026 filing data: Changed its legal name from GEN-Wealth Partners, Inc. to Generational Wealth, Inc..
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
The Advisor requires a minimum of $250,000 in managed accounts per household. This requirement may be waived at the discretion of the Advisor.
Minimum annual fee: $2,500
The brochure's wording
Notwithstanding our above fee schedule, the minimum annual fee is $2,500.
As stated in the firm's Form ADV Part 2A brochure dated April 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$394,770,403 as of October 2026, filing dated April 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 9. Performing investment advisory functions: 8.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the May 2026 filing
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $394,770,403 | 9 | April 16, 2026 |
| October 2025 | $299,652,790 | 112 | April 14, 2025 |
| October 2024 | $257,762,418 | 10 | September 5, 2024 |
| October 2023 | $208,296,056 | 10 | August 8, 2023 |
| October 2022 | $187,224,787 | 7 | March 25, 2022 |
| October 2021 | $132,938,729 | 6 | June 8, 2021 |
Regulatory assets under management: $132,938,729 in the October 2021 data and $394,770,403 in the October 2026 data, up 197%.
Total employees: 6 in October 2021 and 9 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- May 2026
- Changed its legal name from GEN-Wealth Partners, Inc. to Generational Wealth, Inc..
- April 2026
- Employees performing advisory functions went from 7 to 8.
- Regulatory assets under management went from $299,652,790 to $394,770,403 (+32%).
- Added an office in Brownsburg, IN.
- Registered or notice-filed in AZ, IL, PA, SC.
- December 2025
- Employees performing advisory functions went from 8 to 7.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Generational Wealth, Inc. (CRD 281330): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/generational-wealth-inc-zeeland-mi-281330