Integrity Alliance, LLC

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$5,411,976,879 as of October 2026, filing dated May 13, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Pension consulting services
• Selection of other advisers (including private fund managers)
• Publication of periodicals or newsletters
• Educational seminars/workshops

Also doing business as

18TH STREET FINANCIAL, 22ND STATE WEALTH MANAGEMENT, AARON M SMITH FINANCIAL GROUP, AFFLUENT WEALTH MANAGEMENT, ARISGARDE, ARREOLA FINANCIAL, BELL FINANCIAL, BLUFFVIEW INSURANCE GROUP, BRANDT FINANCIAL SERVICES, INC., BRIDGE PARTNERS, BROCK FINANCIAL SERVICES, BROKERS FINANCIAL, BROKERS INTERNATIONAL MOUNTAIN STATES, BROWN FINANCIAL SERVICES, BRYTON FINANCIAL, CALIBRATE WEALTH PARTNERS, CAPITAL GROUP, INC, CAPITAL PROTECT GROUP, CARRICK FINANCIAL GROUP, CG FINANCIAL GROUP, CONSOLIDATED FINANCIAL MANAGEMENT & TAX SERVICE, COVERAGE SOLUTIONS, CRESCENT WEALTH MANAGEMENT, CREUTZER FINANCIAL GROUP, CURTIS & ASSOCIATES, INC, DANNY HORN FINANCIAL, DENTDELIOUN, LLC, DUKE FINANCIAL PARTNERS, LLC, E.R. INIGUEZ FINANCIAL GROUP, EGHRARI WEALTH, ESCOBAR FINANCIAL SERVICES, FELICIANO FINANCIAL GROUP, FINANCIAL INTEGRITY GROUP, FINLEY DAVIS FINANCIAL GROUP, FIORE TAX AND WEALTH MANAGEMENT, FLAH & COMPANY, FORESIGHT FINANCIAL GROUP, FREDERICK W. STANSBERRY SOLUTIONS, FREDERICKS WEALTH MANAGEMENT, FREEDOM WEALTH GROUP, FUNDAMENTAL VALUE ANALYTICS, GARDNER BROWN ASSOCIATES, INC, GATEWAY RETIREMENT SOLUTIONS, GREAT RIVER INVESTMENT SERVICES, LLC., GREMLER WEALTH MANAGEMENT, HEARTLAND RETIREMENT GROUP WEALTH MANAGEMENT, HOOSIER ADVISOR AND ASSOCIATES, HOWARD AND HOWARD, LLC., HR WEALTH MANAGEMENT, INCOME AND ESTATE PLANNING PARTNERS, INTEGRITY WEALTH, INTELLECTUAL BUSINESS SOLUTIONS, LLC, INVESTMENT RESOURCES OF AMERICA, ISLAND WEALTH ADVISORS, LLC, J.C. WARRICK & COMPANY, JDJ FINANCIAL GROUP, JETT WEALTH MANAGEMENT, JML FINANCIAL GROUP, JONES FINANCIAL SOLUTIONS, KANAVY FINANCIAL GROUP, LLC, KLYN FINANCIAL, KRATZER ADVISORY GROUP LLC, L LOVIE WEALTH MANAGEMENT, LAMB FINANCIAL SERVICES, LEGEND WEALTH MANAGEMENT, LIFE INCOME MANAGEMENT, LIGHTHOUSE AGENCY INC, LIGHTHOUSE PLANNING GROUP, LISLE FINANCIAL GROUP, LONE WOLF FINANCIAL, M2 (SQUARED) WEALTH MANAGEMENT, MARTINI FINANCIAL SERVICES, MCCANN ASSET MANAGEMENT, MEDLOCK WEALTH MANAGEMENT, MICHAEL J LUCIA & ASSOCIATES, MJ FINANCIAL SERVICES, MONEY ADVISORS GROUP, INC., NATIONAL INVESTORS INC., OAKMONT GROUP, OZARK FINANCIAL SERVICES OF NWA, INC., PALOMA FINANCIAL SERVICES, PARADIGM GILBERT, PEAK360 WEALTH MANAGEMENT, PEARCE FINANCIAL SERVICES, PERSPECTIVE WEALTH PLANNING, PLANNINGKAMP, PMN FINANCIAL ASSOCIATES, PREMIER INVESTMENT ADVISORS GROUP, REFINED STRATEGIES, REIDY FINANCIAL, REIGNMAKERS WEALTH ADVISORS, RETIREBYDESIGN, RETIREMENT DESIGNERS FINANCIAL GROUP, LLC, RETIREMENT PLANNING ADVISORS, RETIREMENT RESOURCES USA, INC, RETIREMENT SOLUTIONS OF IOWA LLC, RICHARD OLSON FINANCIAL GROUP, ROAD TO RETIREMENT, INC, SAPIERS & WALLACK, SECURE RETIREMENT SOLUTIONS, LLC., SHONSEY WEALTH MANAGEMENT, SOLOMON WEALTH SOLUTIONS, LLC, STEWART WEALTH ADVISORS, SUMNER FINANCIAL SOLUTIONS, LLC, SWANSON FINANCIAL, THE COWART GROUP, THE FINANCIAL ARCHITECTS, THE FINANCIAL GROUP OF PHILADELPHIA, THE IFP GROUP, INC, THE LIMPERT GROUP, TR FINANCIAL GROUP, TRIO WEALTH ADVISORY, TRITON WEALTH STRATEGIES, TRUENORTH FINANCIAL, WALLACH FINANCIAL, WEALTH CENTERS OF AMERICA, WEALTH FORMAT SYSTEM, WEALTH PLANNING CONSULTANTS, WEALTH RX, WEALTHADVISORS GROUP, WMBURT ADVISORS, YODER FINANCIAL GROUP

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2008 (17 years)

Employees

Total: 400. Performing investment advisory functions: 322.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

Assetmark Brokerage, LLCCharles Schwab & Co., Inc.Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

24 other offices, as of the June 2026 filing

Bel Air, MDBellevue, WABoise, IDCoral Springs, FLDenver, COFarmington, CTFayetteville, ARFresno, CAGreen Bay, WIHeath, TXNaples, FLOmaha, NEPalm Beach Gardens, FLParsippany, NJPeachtree City, GAPlatteville, WIRogers, ARSan Ramon, CASmithtown, NYTampa, FLTyler, TXWaco, TXWest des Moines, IAWeston, FL

States registered or notice-filed

51 states or jurisdictions

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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

9 Reports 9 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

• 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
• 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
• 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
• 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
• 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
• 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
• 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
• 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
• 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $940,500,252 in the October 2021 data and $5,411,976,879 in the October 2026 data, up 475%.

Total employees: 235 in October 2021 and 400 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. June 2026
   • Added the business name Gateway Retirement Solutions.
2. May 2026
   • Updated its list of owners and control persons (Schedule A).
3. April 2026
   • Regulatory assets under management went from $2,409,759,253 to $5,411,976,879 (+125%).
   • Employees performing advisory functions went from 164 to 322.
   • Added the business name Arisgarde.
   • Added the business name Wealth RX.
   • Added the business name Oakmont Group.
   • Added the business name Flah & Company.
   • Added the business name Bridge Partners.
   • Added the business name Dentdelioun, LLC.
   • Added the business name Paradigm Gilbert.
   • Added the business name The Cowart Group.
   • Added the business name Sapiers & Wallack.
   • Added the business name Refined Strategies.
   • Added the business name The IFP Group, Inc.
   • Added the business name Truenorth Financial.
   • Added the business name Yoder Financial Group.
   • Added the business name Curtis & Associates, Inc.
   • Added the business name Triton Wealth Strategies.
   • Added the business name Bluffview Insurance Group.
   • Added the business name Calibrate Wealth Partners.
   • Added the business name Feliciano Financial Group.
   • Added the business name Lighthouse Planning Group.
   • Added the business name PEAK360 Wealth Management.
   • Added the business name Crescent Wealth Management.
   • Added the business name Reignmakers Wealth Advisors.
   • Added the business name Duke Financial Partners, LLC.
   • Added the business name Finley Davis Financial Group.
   • Added the business name Income and Estate Planning Partners.
   • Added the business name The Financial Group of Philadelphia.
   • No longer lists the business name Bruno Financial Services.
   • No longer lists the business name Trandai Financial Solutions.
   • No longer lists the business name Olive Tree Wealth Management.
   • No longer lists the business name Financial & Estate Planning Services.
   • Changed its office addresses in Green Bay, WI.
   • Changed its office addresses in Omaha, NE.
   • Added an office in Bellevue, WA.
   • Added an office in Fayetteville, AR.
   • Added an office in San Ramon, CA.
   • Added an office in Tyler, TX.
   • Added an office in Waco, TX.
   • No longer lists an office in La Mirada, CA.
   • No longer lists an office in Lakewood, NJ.
   • No longer lists an office in Lincoln, NE.
   • No longer lists an office in Selinsgrove, PA.
   • No longer lists an office in Sioux Falls, SD.
4. February 2026
   • Updated its list of owners and control persons (Schedule A).
5. January 2026
   • Item 11 disclosure answers changed: 9 yes answers, previously 6 (now yes: 11.C(2), 11.C(4), 11.C(5)).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.