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Principal Asset Management

Des Moines, IASEC-registered investment adviserCRD 109002

Filed as PRINCIPAL ASSET MANAGEMENT · Legal name Principal Global Investors, LLC

Principal Asset Management is an SEC-registered investment advisory firm in Des Moines, IA, registered since 1998, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated May 28, 2026.

27 years
registered since 1998
$427,712,721,629
assets under management
4 arrangements
Percentage of assets, Fixed fees and more
2
disclosure items (Item 11)

Quick answers

From the filing

How is Principal Asset Management compensated?

On its Form ADV (Item 5.E, October 2026), Principal Asset Management reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees; other.

Where is Principal Asset Management located?

Principal Asset Management's principal office is in Des Moines, IA, according to its Form ADV; the June 2026 filing also lists 19 other offices (Schedule D, Section 1.F).

Is Principal Asset Management registered with the SEC or a state?

Principal Asset Management is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 109002.

How much does Principal Asset Management manage?

Principal Asset Management reports $427,712,721,629 in regulatory assets under management in its Form ADV filing dated May 28, 2026 (98% discretionary).

How have Principal Asset Management's assets and staff changed since 2021?

In the Form ADV data for Principal Asset Management: Regulatory assets under management: $391,962,559,835 in the October 2021 data and $427,712,721,629 in the October 2026 data, up 9%. Total employees: 1,775 in October 2021 and 1,394 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Principal Asset Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,014); corporations or other businesses not listed above (951); pension and profit sharing plans (but not the plan participants or government pension plans) (578).

Which custodians does Principal Asset Management use?

Principal Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Bank of New York Mellon and State Street Bank & Trust as custodians holding 10% or more of its separately managed account assets.

Does Principal Asset Management report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109002

What changed in Principal Asset Management's recent Form ADV filings?

In the April 2026 filing data: No longer lists the business name Principal Global Advisors. Employees performing advisory functions went from 324 to 337. Regulatory assets under management went from $364,035,359,901 to $427,712,721,629 (+17%). Changed its office addresses in Miami, FL. Changed its office addresses in Minneapolis, MN. Changed its office addresses in Singapore. Added an office in Las Condes, Santiago. Added an office in Sao Paulo. No longer lists an office in Greater London. No longer lists an office in Jacksonville, FL. No longer lists an office in London. No longer lists an office in Los Angeles, CA. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Performance-based fees
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$427,712,721,629

$427,712,721,629 as of October 2026, filing dated May 28, 2026.

Discretionary: $419,245,584,914.Non-discretionary: $8,467,136,715.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 6,014 Assets $2,109,595,374 (0%)
High net worth individuals
Clients 315 Assets $969,682,346 (0%)
Banking or thrift institutions
Clients 37 Assets $8,497,534,123 (2%)
Investment companies
Clients 101 Assets $150,645,770,950 (35%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 29 Assets $39,989,121,676 (9%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 578 Assets $41,042,340,874 (10%)
Charitable organizations
Clients 30 Assets $2,037,675,779 (0%)
State or municipal government entities (including government pension plans)
Clients 78 Assets $5,535,672,722 (1%)
Other investment advisers
Clients Fewer than 5 Assets $0 (0%)
Insurance companies
Clients 60 Assets $145,344,206,065 (34%)
Sovereign wealth funds and foreign official institutions
Clients 12 Assets $14,280,129,773 (3%)
Corporations or other businesses not listed above
Clients 951 Assets $17,260,991,947 (4%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for investment companies (and business development companies)
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Principal Global Investors, LLC
Also doing business as
PRINCIPAL ALIGNED, PRINCIPAL ALTERNATIVE CREDIT, PRINCIPAL ASSET ALLOCATION, PRINCIPAL DYNAMIC GROWTH, PRINCIPAL EDGE, PRINCIPAL EQUITIES, PRINCIPAL FINISTERRE, PRINCIPAL FIXED INCOME, PRINCIPAL INVESTMENT SOLUTIONS, PRINCIPAL MORLEY
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1998 (27 years)
Employees
Total: 1,394. Performing investment advisory functions: 337.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
19 other offices, as of the June 2026 filing
Atlanta, GACharlotte, NCChicago, ILChiyoda-Ku,tokyoDenver, COLake Oswego, ORLas Condes, SantiagoLondonMiami, FLMinneapolis, MNNew York, NYRaleigh, NCRoseville, CASao PauloSeattle, WASingaporeStamford, CTWanchaiWest des Moines, IA
States registered or notice-filed
52 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$392B 2021 $340B 2022 $279B 2023 $377B 2024 $364B 2025 $428B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$427,712,721,6291,394May 28, 2026
October 2025$364,035,359,9011,350May 20, 2025
October 2024$377,222,976,8821,955August 23, 2024
October 2023$279,108,496,6921,925April 6, 2023
October 2022$340,213,907,5111,835April 22, 2022
October 2021$391,962,559,8351,775April 15, 2021

Regulatory assets under management: $391,962,559,835 in the October 2021 data and $427,712,721,629 in the October 2026 data, up 9%.

Total employees: 1,775 in October 2021 and 1,394 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • No longer lists the business name Principal Global Advisors.
    • Employees performing advisory functions went from 324 to 337.
    • Regulatory assets under management went from $364,035,359,901 to $427,712,721,629 (+17%).
    • Changed its office addresses in Miami, FL.
    • Changed its office addresses in Minneapolis, MN.
    • Changed its office addresses in Singapore.
    • Added an office in Las Condes, Santiago.
    • Added an office in Sao Paulo.
    • No longer lists an office in Greater London.
    • No longer lists an office in Jacksonville, FL.
    • No longer lists an office in London.
    • No longer lists an office in Los Angeles, CA.
    • Updated its list of owners and control persons (Schedule A).
  2. February 2026
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
principalam.comprincipalcef.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Principal Asset Management (CRD 109002): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/principal-asset-management-des-moines-ia-109002