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Principal Securities, Inc.

Des Moines, IASEC-registered investment adviserCRD 1137

Filed as PRINCIPAL SECURITIES, INC.

Principal Securities, Inc. is an SEC-registered investment advisory firm in Des Moines, IA, registered since 1997, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

28 years
registered since 1997
$17,024,265,096
assets under management
4 arrangements
Percentage of assets, Hourly and more
9
disclosure items (Item 11)

Quick answers

From the filing

How is Principal Securities, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Principal Securities, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Principal Securities, Inc. located?

Principal Securities, Inc.'s principal office is in Des Moines, IA, according to its Form ADV; the April 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

Is Principal Securities, Inc. registered with the SEC or a state?

Principal Securities, Inc. is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 1137.

How much does Principal Securities, Inc. manage?

Principal Securities, Inc. reports $17,024,265,096 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (83% discretionary).

How have Principal Securities, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Principal Securities, Inc.: Regulatory assets under management: $9,321,392,748 in the October 2021 data and $17,024,265,096 in the October 2026 data, up 83%. Total employees: 1,536 in October 2021 and 1,464 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Principal Securities, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (49,012); high net worth individuals (2,638); corporations or other businesses not listed above (221).

Which custodians does Principal Securities, Inc. use?

Principal Securities, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Principal Securities, Inc. report any disciplinary disclosures?

Reports 9 disclosure items on Form ADV Item 11: yes answers to 9 questions about regulatory matters (11.C(1), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.D(5), 11.E(2)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/1137

What changed in Principal Securities, Inc.'s recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 1436 to 1464. Regulatory assets under management went from $14,827,718,110 to $17,024,265,096 (+15%). Added an office in Addison, TX. Added an office in Bettendorf, IA. Added an office in Birmingham, AL. Added an office in Chesterfield, MO. Added an office in Denver, CO. Added an office in San Diego, CA. No longer lists an office in Amherst, NY. No longer lists an office in Bethesda, MD. No longer lists an office in Miami, FL. No longer lists an office in Minneapolis, MN. No longer lists an office in Phoenix, AZ. No longer lists an office in Raleigh, NC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$17,024,265,096

$17,024,265,096 as of October 2026, filing dated March 30, 2026.

Discretionary: $14,145,909,165.Non-discretionary: $2,878,355,931.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 49,012 Assets $11,210,384,605 (66%)
High net worth individuals
Clients 2,638 Assets $5,526,773,865 (32%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 29 Assets $20,275,532 (0%)
Charitable organizations
Clients 41 Assets $77,662,755 (0%)
Corporations or other businesses not listed above
Clients 221 Assets $189,168,339 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1997 (28 years)
Employees
Total: 1,464. Performing investment advisory functions: 1,464.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
25 other offices, as of the April 2026 filing
Addison, TXAtlanta, GABettendorf, IABirmingham, ALCharlotte, NCChesterfield, MODenver, CODowners Grove, ILElkhorn, NEGrand Rapids, MIHiawatha, IAHouston, TXJacksonville, FLLake Elmo, MNMelville, NYMinnetonka, MNOverland Park, KSRaleigh, NCRoseville, CASan Diego, CASioux Falls, SDTampa, FLWauwatosa, WIWayne, PAWest des Moines, IA
States registered or notice-filed
51 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

9 Reports 9 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(1) Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$9.32B 2021 $11.4B 2022 $9.42B 2023 $12.1B 2024 $14.8B 2025 $17B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$17,024,265,0961,464March 30, 2026
October 2025$14,827,718,1101,436May 28, 2025
October 2024$12,105,712,9481,349August 2, 2024
October 2023$9,416,854,8611,430September 22, 2023
October 2022$11,438,676,1011,455August 18, 2022
October 2021$9,321,392,7481,536September 1, 2021

Regulatory assets under management: $9,321,392,748 in the October 2021 data and $17,024,265,096 in the October 2026 data, up 83%.

Total employees: 1,536 in October 2021 and 1,464 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 1436 to 1464.
    • Regulatory assets under management went from $14,827,718,110 to $17,024,265,096 (+15%).
    • Added an office in Addison, TX.
    • Added an office in Bettendorf, IA.
    • Added an office in Birmingham, AL.
    • Added an office in Chesterfield, MO.
    • Added an office in Denver, CO.
    • Added an office in San Diego, CA.
    • No longer lists an office in Amherst, NY.
    • No longer lists an office in Bethesda, MD.
    • No longer lists an office in Miami, FL.
    • No longer lists an office in Minneapolis, MN.
    • No longer lists an office in Phoenix, AZ.
    • No longer lists an office in Raleigh, NC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
principal.comprincipalsecurities.comreddit.com/USER/PRINCIPAL

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Principal Securities, Inc. (CRD 1137): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/principal-securities-inc-des-moines-ia-1137