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HBW Advisory Services LLC

Simi Valley, CASEC-registered investment adviserCRD 143665

Filed as HBW ADVISORY SERVICES LLC

HBW Advisory Services LLC is an SEC-registered investment advisory firm in Simi Valley, CA, registered since 2012, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 17, 2026.

13 years
registered since 2012
$1,747,369,322
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is HBW Advisory Services LLC compensated?

On its Form ADV (Item 5.E, October 2026), HBW Advisory Services LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does HBW Advisory Services LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated November 13, 2025 states: Asset-based fee: up to 2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is HBW Advisory Services LLC located?

HBW Advisory Services LLC's principal office is in Simi Valley, CA, according to its Form ADV; the April 2026 filing also lists 21 other offices (Schedule D, Section 1.F).

Is HBW Advisory Services LLC registered with the SEC or a state?

HBW Advisory Services LLC is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 143665.

How much does HBW Advisory Services LLC manage?

HBW Advisory Services LLC reports $1,747,369,322 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (98% discretionary).

How have HBW Advisory Services LLC's assets and staff changed since 2021?

In the Form ADV data for HBW Advisory Services LLC: Regulatory assets under management: $761,170,560 in the October 2021 data and $1,747,369,322 in the October 2026 data, up 130%. Total employees: 57 in October 2021 and 72 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does HBW Advisory Services LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (13,698); corporations or other businesses not listed above (85); high net worth individuals (81).

Which custodians does HBW Advisory Services LLC use?

HBW Advisory Services LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

Does HBW Advisory Services LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143665

Does HBW Advisory Services LLC state an account minimum?

Its Form ADV Part 2A brochure dated November 13, 2025 says: "Generally, HBW does not require a minimum dollar amount to open and maintain an advisory account."

What changed in HBW Advisory Services LLC's recent Form ADV filings?

In the December 2025 filing data: Employees performing advisory functions went from 63 to 68. Regulatory assets under management went from $1,476,802,564 to $1,747,369,322 (+18%). Changed its office addresses in Grand Rapids, MI. Added an office in Eagle, ID. Added an office in Kerrville, TX. Added an office in Middleton, ID. Added an office in Saratoga Springs, NY. Added an office in Traverse City, MI. Added an office in Zeeland, MI. No longer lists an office in Ada, MI. No longer lists an office in Griffin, GA. No longer lists an office in Hudsonville, MI. No longer lists an office in Schaumburg, IL. No longer lists an office in Sonoma, CA. No longer lists an office in Tomball, TX.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 2% of assets a year (the maximum the brochure states)

The brochure's wording
HBW charges an annual fee based on a percentage of assets under management, not to exceed 2.00%.

Account minimum: None

The brochure's wording
Generally, HBW does not require a minimum dollar amount to open and maintain an advisory account.

As stated in the firm's Form ADV Part 2A brochure dated November 13, 2025. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,747,369,322

$1,747,369,322 as of October 2026, filing dated March 17, 2026.

Discretionary: $1,705,116,249.Non-discretionary: $42,253,073.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 13,698 Assets $1,516,805,480 (87%)
High net worth individuals
Clients 81 Assets $134,803,625 (8%)
Banking or thrift institutions
Clients Fewer than 5 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients Fewer than 5 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients Fewer than 5 Assets $0 (0%)
Other investment advisers
Clients Fewer than 5 Assets $0 (0%)
Insurance companies
Clients Fewer than 5 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients Fewer than 5 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 85 Assets $95,760,217 (5%)
Other
Clients Fewer than 5 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2012 (13 years)
Employees
Total: 72. Performing investment advisory functions: 68.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
21 other offices, as of the April 2026 filing
Agoura, CAAthens, ALBoise, IDBrighton, MIChandler, AZChico, CAEagle, IDGrand Rapids, MIKerrville, TXLansing, MILatham, NYLong Beach, CAMiddleton, IDRichmond, VARoseville, CASaratoga Springs, NYSimi Valley, CATorrance, CATraverse City, MIValencia, CAZeeland, MI
States registered or notice-filed
51 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$761M 2021 $1.11B 2022 $1.02B 2023 $1.13B 2024 $1.48B 2025 $1.75B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,747,369,32272March 17, 2026
October 2025$1,476,802,56467June 25, 2025
October 2024$1,134,812,63066May 9, 2024
October 2023$1,019,551,08865June 1, 2023
October 2022$1,114,357,18860November 12, 2021
October 2021$761,170,56057June 28, 2021

Regulatory assets under management: $761,170,560 in the October 2021 data and $1,747,369,322 in the October 2026 data, up 130%.

Total employees: 57 in October 2021 and 72 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. December 2025
    • Employees performing advisory functions went from 63 to 68.
    • Regulatory assets under management went from $1,476,802,564 to $1,747,369,322 (+18%).
    • Changed its office addresses in Grand Rapids, MI.
    • Added an office in Eagle, ID.
    • Added an office in Kerrville, TX.
    • Added an office in Middleton, ID.
    • Added an office in Saratoga Springs, NY.
    • Added an office in Traverse City, MI.
    • Added an office in Zeeland, MI.
    • No longer lists an office in Ada, MI.
    • No longer lists an office in Griffin, GA.
    • No longer lists an office in Hudsonville, MI.
    • No longer lists an office in Schaumburg, IL.
    • No longer lists an office in Sonoma, CA.
    • No longer lists an office in Tomball, TX.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
bfadvisorsllc.combluediamondfinancialsolutions.comgoldhorncm.comguadalupeinvestments.comhbwadvisory.comhbwfinancialadvisor.comhbwpartners.comideallifefinancial.comincomeplanningassociates.commezawealth.commyhbwadvisor.compathwayfinancialdesign.comrondortch.comstepwisefinancial.comthrivestewardship.comwealthfort.comwinfield-wealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. HBW Advisory Services LLC (CRD 143665): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/hbw-advisory-services-llc-simi-valley-ca-143665