AdvisorCensus / Financial advisors / California / San Francisco / Golden Gate Personal Financial Planning
Golden Gate Personal Financial Planning
Filed as GOLDEN GATE PERSONAL FINANCIAL PLANNING
Golden Gate Personal Financial Planning is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 11, 2026.
Quick answers
From the filingHow is Golden Gate Personal Financial Planning compensated?
On its Form ADV (Item 5.E, October 2026), Golden Gate Personal Financial Planning reports these compensation arrangements: fixed fees (other than subscription fees).
Where is Golden Gate Personal Financial Planning located?
Golden Gate Personal Financial Planning's principal office is in San Francisco, CA, according to its Form ADV.
Is Golden Gate Personal Financial Planning registered with the SEC or a state?
Golden Gate Personal Financial Planning is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 132264.
How much does Golden Gate Personal Financial Planning manage?
Golden Gate Personal Financial Planning reports $195,935,082 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary).
How have Golden Gate Personal Financial Planning's assets and staff changed since 2022?
In the Form ADV data for Golden Gate Personal Financial Planning: Regulatory assets under management: $115,180,497 in the October 2022 data and $195,935,082 in the October 2026 data, up 70%. Total employees: 1 in October 2022 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Golden Gate Personal Financial Planning serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (33).
Which custodians does Golden Gate Personal Financial Planning use?
Golden Gate Personal Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Golden Gate Personal Financial Planning report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132264
What changed in Golden Gate Personal Financial Planning's recent Form ADV filings?
In the March 2026 filing data: Regulatory assets under management went from $160,709,035 to $195,935,082 (+22%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Minimum annual fee: $7,800
The brochure's wording
The firm does not require a minimum of assets for working with clients but does have a fee minimum of $7,800 for either an annual fee or for a single planning engagement.
As stated in the firm's Form ADV Part 2A brochure dated February 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$195,935,082 as of October 2026, filing dated February 11, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 1. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $195,935,082 | 1 | February 11, 2026 |
| October 2025 | $160,709,035 | 1 | January 20, 2025 |
| October 2024 | $138,907,091 | 1 | January 28, 2024 |
| October 2023 | $107,440,971 | 1 | February 6, 2023 |
| October 2022 | $115,180,497 | 1 | February 25, 2022 |
Regulatory assets under management: $115,180,497 in the October 2022 data and $195,935,082 in the October 2026 data, up 70%.
Total employees: 1 in October 2022 and 1 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Regulatory assets under management went from $160,709,035 to $195,935,082 (+22%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Golden Gate Personal Financial Planning (CRD 132264): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/golden-gate-personal-financial-planning-san-francisco-ca-132264