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Generation Investment Management US LLP

San Francisco, CASEC-registered investment adviserCRD 132728

Filed as GENERATION INVESTMENT MANAGEMENT US LLP

Generation Investment Management US LLP is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2004, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated May 4, 2026.

21 years
registered since 2004
$10,540,987,729
assets under management
3 arrangements
Percentage of assets, Performance-based and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Generation Investment Management US LLP compensated?

On its Form ADV (Item 5.E, October 2026), Generation Investment Management US LLP reports these compensation arrangements: a percentage of assets under its management; performance-based fees; other.

Where is Generation Investment Management US LLP located?

Generation Investment Management US LLP's principal office is in San Francisco, CA, according to its Form ADV.

Is Generation Investment Management US LLP registered with the SEC or a state?

Generation Investment Management US LLP is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 132728.

How much does Generation Investment Management US LLP manage?

Generation Investment Management US LLP reports $10,540,987,729 in regulatory assets under management in its Form ADV filing dated May 4, 2026 (100% discretionary).

How have Generation Investment Management US LLP's assets and staff changed since 2021?

In the Form ADV data for Generation Investment Management US LLP: Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%. Total employees: 15 in October 2021 and 27 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Generation Investment Management US LLP serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (4).

Which custodians does Generation Investment Management US LLP use?

Generation Investment Management US LLP's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Bank of New York Mellon, JP Morgan Chase & Co., State Street and The Northern Trust Company as custodians holding 10% or more of its separately managed account assets.

Does Generation Investment Management US LLP report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132728

What changed in Generation Investment Management US LLP's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated May 4, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$10,540,987,729

$10,540,987,729 as of October 2026, filing dated May 4, 2026.

Discretionary: $10,540,987,729.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 4 Assets $8,557,824,810 (81%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $154,609,730 (1%)
Charitable organizations
Clients Fewer than 5 Assets $469,452,908 (4%)
State or municipal government entities (including government pension plans)
Clients Fewer than 5 Assets $1,243,060,938 (12%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $116,039,343 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2004 (21 years)
Employees
Total: 27. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
CATX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$16B 2021 $20.4B 2022 $12.1B 2023 $15.4B 2024 $13.3B 2025 $10.5B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$10,540,987,72927May 4, 2026
October 2025$13,285,716,27125March 28, 2025
October 2024$15,392,738,46422March 28, 2024
October 2023$12,137,521,26919March 31, 2023
October 2022$20,424,951,77422March 31, 2022
October 2021$16,037,492,07715March 31, 2021

Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%.

Total employees: 15 in October 2021 and 27 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
generationim.commedium.com/@generationimstr2025.generationim.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Generation Investment Management US LLP (CRD 132728): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/generation-investment-management-us-llp-san-francisco-ca-132728