AdvisorCensus / Financial advisors / California / San Francisco / Generation Investment Management US LLP
Generation Investment Management US LLP
Filed as GENERATION INVESTMENT MANAGEMENT US LLP
Generation Investment Management US LLP is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2004, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated May 4, 2026.
Quick answers
From the filingHow is Generation Investment Management US LLP compensated?
On its Form ADV (Item 5.E, October 2026), Generation Investment Management US LLP reports these compensation arrangements: a percentage of assets under its management; performance-based fees; other.
Where is Generation Investment Management US LLP located?
Generation Investment Management US LLP's principal office is in San Francisco, CA, according to its Form ADV.
Is Generation Investment Management US LLP registered with the SEC or a state?
Generation Investment Management US LLP is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 132728.
How much does Generation Investment Management US LLP manage?
Generation Investment Management US LLP reports $10,540,987,729 in regulatory assets under management in its Form ADV filing dated May 4, 2026 (100% discretionary).
How have Generation Investment Management US LLP's assets and staff changed since 2021?
In the Form ADV data for Generation Investment Management US LLP: Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%. Total employees: 15 in October 2021 and 27 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Generation Investment Management US LLP serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (4).
Which custodians does Generation Investment Management US LLP use?
Generation Investment Management US LLP's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Bank of New York Mellon, JP Morgan Chase & Co., State Street and The Northern Trust Company as custodians holding 10% or more of its separately managed account assets.
Does Generation Investment Management US LLP report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132728
What changed in Generation Investment Management US LLP's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated May 4, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$10,540,987,729 as of October 2026, filing dated May 4, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (21 years)
- Employees
- Total: 27. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $10,540,987,729 | 27 | May 4, 2026 |
| October 2025 | $13,285,716,271 | 25 | March 28, 2025 |
| October 2024 | $15,392,738,464 | 22 | March 28, 2024 |
| October 2023 | $12,137,521,269 | 19 | March 31, 2023 |
| October 2022 | $20,424,951,774 | 22 | March 31, 2022 |
| October 2021 | $16,037,492,077 | 15 | March 31, 2021 |
Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%.
Total employees: 15 in October 2021 and 27 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Generation Investment Management US LLP (CRD 132728): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/generation-investment-management-us-llp-san-francisco-ca-132728