AdvisorCensus / Financial advisors / California / San Francisco / Bakeravenue
Bakeravenue is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2004, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.
Quick answers
From the filingHow is Bakeravenue compensated?
On its Form ADV (Item 5.E, October 2026), Bakeravenue reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
Where is Bakeravenue located?
Bakeravenue's principal office is in San Francisco, CA, according to its Form ADV; the October 2026 filing also lists 13 other offices (Schedule D, Section 1.F).
Is Bakeravenue registered with the SEC or a state?
Bakeravenue is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 132657.
How much does Bakeravenue manage?
Bakeravenue reports $5,086,036,641 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (95% discretionary).
How have Bakeravenue's assets and staff changed since 2021?
In the Form ADV data for Bakeravenue: Regulatory assets under management: $2,039,786,501 in the October 2021 data and $5,086,036,641 in the October 2026 data, up 149%. Total employees: 26 in October 2021 and 57 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Bakeravenue serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (716); individuals (other than high net worth individuals) (303); charitable organizations (5).
Which custodians does Bakeravenue use?
Bakeravenue's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Bakeravenue report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132657
Does Bakeravenue state an account minimum?
Its Form ADV Part 2A brochure dated March 30, 2026 says: "The minimum account size is $1,000,000 and is generally negotiable."
What changed in Bakeravenue's recent Form ADV filings?
In the October 2026 filing data: Added an office in Arlington, VA. Added an office in Austin, TX. Added an office in Chicago, IL. Added an office in Denver, CO. Added an office in Newport Beach, CA. Added an office in Stamford, CT. Added an office in Tampa, FL.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)
The brochure's wording
The minimum account size is $1,000,000 and is generally negotiable.
Minimum annual fee: $9,500
The brochure's wording
Minimum Fee $9,500 per annum
As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$5,086,036,641 as of October 2026, filing dated September 17, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Legal name
- Baker Avenue Asset Management, LP
- Also doing business as
- BAKERAVENUE WEALTH MANAGEMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (21 years)
- Employees
- Total: 57. Performing investment advisory functions: 29.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
13 other offices, as of the October 2026 filing
- States registered or notice-filed
-
29 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $5,086,036,641 | 57 | September 17, 2026 |
| October 2025 | $3,771,014,366 | 46 | July 2, 2025 |
| October 2024 | $2,592,685,051 | 45 | August 30, 2024 |
| October 2023 | $1,900,110,402 | 40 | October 3, 2023 |
| October 2022 | $2,131,831,873 | 38 | July 27, 2022 |
| October 2021 | $2,039,786,501 | 26 | September 14, 2021 |
Regulatory assets under management: $2,039,786,501 in the October 2021 data and $5,086,036,641 in the October 2026 data, up 149%.
Total employees: 26 in October 2021 and 57 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Added an office in Arlington, VA.
- Added an office in Austin, TX.
- Added an office in Chicago, IL.
- Added an office in Denver, CO.
- Added an office in Newport Beach, CA.
- Added an office in Stamford, CT.
- Added an office in Tampa, FL.
- September 2026
- Registered or notice-filed in MN.
- July 2026
- Added an office in Atlanta, GA.
- No longer lists an office in Seattle, WA.
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Regulatory assets under management went from $3,771,014,366 to $5,086,036,641 (+35%).
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Bakeravenue (CRD 132657): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/bakeravenue-san-francisco-ca-132657