United Planners' Financial Services of America a Limited Partner

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)
• Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$12,770,766,549 as of October 2026, filing dated June 18, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Pension consulting services
• Selection of other advisers (including private fund managers)

Also doing business as

APEX RETIREMENT CONSULTING LLC, BERAN FINANCIAL PARTNERS, BROOKHAVEN WEALTH MANAGEMENT INC., CAPITAL LEGACY PARTNERS, LLC, CATALYST FINANCIAL STRATEGIES LLC, DESIGNS FOR WEALTH, FINANCIAL PLANNING ADVISORS, INC., FIRESKY FINANCIAL INC., FOOTHILL FINANCIAL GROUP, FULL CIRCLE FINANCIAL, GOTTA RETIREMENT SERVICES, INC., GUIDANT PLANNING, INC, HF CAPITAL GROUP LLC, INVESTMENT CENTER, LEE STOERZINGER, INC., MABE FINANCIAL GROUP, PALMER NUNN WEALTH MANAGEMENT, RETIREMENT & MONEY STRATEGIES, RIVERCREST FINANCIAL, SKYE FINANCIAL SERVICES, INC, SPARROW FINANCIAL, STEWARDSHIP AMERICA FINANCIAL, VOYAGE PARTNERS FINANCIAL STRATEGIES, LLC, WEALTH AVENUE, WENDEL FINANCIAL GROUP, WIRE TO WIRE WEALTH, YEECORP FINANCIAL

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2000 (26 years)

Employees

Total: 620. Performing investment advisory functions: 546.

Wrap fee program participation

No.

Custodians (Schedule D, Section 5.K(3))

Axos Clearing LLCCharles Schwab & Co., Inc.Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

25 other offices, as of the July 2026 filing

Clearwater, FLCypress, CAFort Wayne, INFresno, CAGaithersburg, MDHartland, WIHuntsville, OHIndependence, IALihue, HIMedford, ORMelville, NYMinneapolis, MNOgden, UTPhoenix, AZRochester, MNScottsdale, AZSeneca, PASidney, OHSpokane Valley, WASt Louis Park, MNTucson, AZVirginia Beach, VAVorhees, NJWallingford, CTWinter Garden, FL

States registered or notice-filed

52 states or jurisdictions

AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

4 Reports 4 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

• 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
• 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
• 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
• 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $5,951,851,024 in the October 2021 data and $12,770,766,549 in the October 2026 data, up 115%.

Total employees: 552 in October 2021 and 620 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. July 2026
   • No longer lists the business name Tribute Financial Inc..
   • Added the business name Sparrow Financial.
2. April 2026
   • Regulatory assets under management went from $10,637,349,683 to $12,770,766,549 (+20%).
   • Employees performing advisory functions went from 477 to 546.
   • Added the business name Designs for Wealth.
   • No longer lists the business name Munkeby Kramer.
   • Added an office in Fresno, CA.
   • Added an office in Gaithersburg, MD.
   • Added an office in Hartland, WI.
   • Added an office in Ogden, UT.
   • Added an office in Seneca, PA.
   • Added an office in St Louis Park, MN.
   • Added an office in Winter Garden, FL.
   • No longer lists an office in Chapel Hill, NC.
   • No longer lists an office in Hopkins, MN.
   • No longer lists an office in Mansfield Center, CT.
   • No longer lists an office in Matthews, NC.
   • No longer lists an office in Minnetonka, MN.
   • No longer lists an office in Salisbury, NC.
   • No longer lists an office in Walnut Creek, CA.
3. December 2025
   • Added the business name Lee Stoerzinger, Inc..

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.