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Ulrich Investment Consultants

Albuquerque, NMSEC-registered investment adviserCRD 159499

Filed as ULRICH INVESTMENT CONSULTANTS · Legal name Ulrich Consulting and Investment Group, LLC

Ulrich Investment Consultants is an SEC-registered investment advisory firm in Albuquerque, NM, registered since 2011, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated January 30, 2026.

14 years
registered since 2011
$3,619,832,252
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Ulrich Investment Consultants compensated?

On its Form ADV (Item 5.E, October 2026), Ulrich Investment Consultants reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Ulrich Investment Consultants' brochure say about its fees?

Its Form ADV Part 2A brochure dated January 30, 2026 states: Asset-based fee: up to 1% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Ulrich Investment Consultants located?

Ulrich Investment Consultants' principal office is in Albuquerque, NM, according to its Form ADV; the February 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Ulrich Investment Consultants registered with the SEC or a state?

Ulrich Investment Consultants is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 159499.

How much does Ulrich Investment Consultants manage?

Ulrich Investment Consultants reports $3,619,832,252 in regulatory assets under management in its Form ADV filing dated January 30, 2026 (64% discretionary).

How have Ulrich Investment Consultants' assets and staff changed since 2021?

In the Form ADV data for Ulrich Investment Consultants: Regulatory assets under management: $1,678,461,881 in the October 2021 data and $3,619,832,252 in the October 2026 data, up 116%. Total employees: 10 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Ulrich Investment Consultants serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (135); high net worth individuals (105); other (21).

Which custodians does Ulrich Investment Consultants use?

Ulrich Investment Consultants' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BOK Financial Corporation and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

Does Ulrich Investment Consultants report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/159499

Does Ulrich Investment Consultants state an account minimum?

Its Form ADV Part 2A brochure dated January 30, 2026 says: "UIC does not impose a minimum portfolio size or minimum annual fee."

What changed in Ulrich Investment Consultants' recent Form ADV filings?

In the February 2026 filing data: Employees performing advisory functions went from 13 to 10. Regulatory assets under management went from $3,196,950,001 to $3,619,832,252 (+13%). No longer lists an office in Greenwood Village, CO. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 1% of assets a year (the maximum the brochure states)

The brochure's wording
Our maximum investment advisory fee is 1.00%. The specific advisory fees are set forth in your Investment Advisory Agreement.

Account minimum: None

The brochure's wording
UIC does not impose a minimum portfolio size or minimum annual fee.

Minimum annual fee: None

The brochure's wording
UIC does not impose a minimum portfolio size or minimum annual fee.

As stated in the firm's Form ADV Part 2A brochure dated January 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$3,619,832,252

$3,619,832,252 as of October 2026, filing dated January 30, 2026.

Discretionary: $2,330,782,904.Non-discretionary: $1,289,049,348.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 135 Assets $153,645,518 (4%)
High net worth individuals
Clients 105 Assets $573,218,198 (16%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 16 Assets $184,614,221 (5%)
Charitable organizations
Clients 18 Assets $120,696,829 (3%)
Corporations or other businesses not listed above
Clients 6 Assets $2,794,108 (0%)
Other
Clients 21 Assets $2,584,863,378 (71%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Ulrich Consulting and Investment Group, LLC
Also doing business as
ULRICH OF TEXAS CONSULTING GROUP, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2011 (14 years)
Employees
Total: 22. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
BOK Financial CorporationCharles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the February 2026 filing
San Antonio, TXSpokane, WA
States registered or notice-filed
11 states or jurisdictions
AZCACOFLIDLANMNVORTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.68B 2021 $1.98B 2022 $2.75B 2023 $3.28B 2024 $3.2B 2025 $3.62B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$3,619,832,25222January 30, 2026
October 2025$3,196,950,00127March 26, 2025
October 2024$3,279,256,42626August 2, 2024
October 2023$2,748,530,62120September 27, 2023
October 2022$1,982,200,34211June 1, 2022
October 2021$1,678,461,88110March 26, 2021

Regulatory assets under management: $1,678,461,881 in the October 2021 data and $3,619,832,252 in the October 2026 data, up 116%.

Total employees: 10 in October 2021 and 22 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. February 2026
    • Employees performing advisory functions went from 13 to 10.
    • Regulatory assets under management went from $3,196,950,001 to $3,619,832,252 (+13%).
    • No longer lists an office in Greenwood Village, CO.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ulrichcg.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Ulrich Investment Consultants (CRD 159499): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ulrich-investment-consultants-albuquerque-nm-159499