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Cross State Financial Group LLC

Albuquerque, NMSEC-registered investment adviserCRD 282011

Filed as CROSS STATE FINANCIAL GROUP LLC

Cross State Financial Group LLC is an SEC-registered investment advisory firm in Albuquerque, NM, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 24, 2026.

6 years
registered since 2020
$188,304,908
assets under management
3 arrangements
Percentage of assets, Hourly and more
1
disclosure items (Item 11)

Quick answers

From the filing

How is Cross State Financial Group LLC compensated?

On its Form ADV (Item 5.E, October 2026), Cross State Financial Group LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Cross State Financial Group LLC charge?

Its Form ADV Part 2A brochure dated March 30, 2026 states: Flat fee: $600 to $5,000 (written financial plan). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Cross State Financial Group LLC located?

Cross State Financial Group LLC's principal office is in Albuquerque, NM, according to its Form ADV; the May 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Cross State Financial Group LLC registered with the SEC or a state?

Cross State Financial Group LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 282011.

How much does Cross State Financial Group LLC manage?

Cross State Financial Group LLC reports $188,304,908 in regulatory assets under management in its Form ADV filing dated April 24, 2026 (100% discretionary).

How have Cross State Financial Group LLC's assets and staff changed since 2021?

In the Form ADV data for Cross State Financial Group LLC: Regulatory assets under management: $93,473,471 in the October 2021 data and $188,304,908 in the October 2026 data, up 101%. Total employees: 6 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Cross State Financial Group LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (345); high net worth individuals (50); charitable organizations (7).

Which custodians does Cross State Financial Group LLC use?

Cross State Financial Group LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Cross State Financial Group LLC report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/282011

Does Cross State Financial Group LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 30, 2026 says: "Typically, we require $50,000 to open an account. However, the minimum can be waived at our discretion."

What changed in Cross State Financial Group LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 9 to 10. Regulatory assets under management went from $166,767,480 to $188,304,908 (+13%). No longer lists an office in Grand Haven, MI.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $50,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Typically, we require $50,000 to open an account. However, the minimum can be waived at our discretion.

Flat fee: $600 to $5,000 (written financial plan)

The brochure's wording
Fixed Fee: The fixed fee is charged when the client receives a written financial plan. The fixed fees range between $600 and $5,000.

As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$188,304,908

$188,304,908 as of October 2026, filing dated April 24, 2026.

Discretionary: $188,304,908.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 345 Assets $103,680,012 (55%)
High net worth individuals
Clients 50 Assets $68,477,645 (36%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 4 Assets $1,938,985 (1%)
Charitable organizations
Clients 7 Assets $14,208,266 (8%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 10. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the May 2026 filing
Littleton, COTempe, AZ
States registered or notice-filed
11 states or jurisdictions
ALAZCACOFLMINHNJNMPATX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$93.5M 2021 $113M 2022 $117M 2023 $145M 2024 $167M 2025 $188M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$188,304,90810April 24, 2026
October 2025$166,767,4809February 14, 2025
October 2024$145,456,3469March 27, 2024
October 2023$117,205,05010September 13, 2023
October 2022$113,123,1679September 26, 2022
October 2021$93,473,4716February 4, 2021

Regulatory assets under management: $93,473,471 in the October 2021 data and $188,304,908 in the October 2026 data, up 101%.

Total employees: 6 in October 2021 and 10 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 9 to 10.
    • Regulatory assets under management went from $166,767,480 to $188,304,908 (+13%).
    • No longer lists an office in Grand Haven, MI.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
crossstatefinancial.comcrossstatefinancialgrandhaven.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Cross State Financial Group LLC (CRD 282011): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/cross-state-financial-group-llc-albuquerque-nm-282011