AdvisorCensus / Financial advisors / California / Sacramento / True Wave Financial Planners
True Wave Financial Planners
Filed as TRUE WAVE FINANCIAL PLANNERS · Legal name Lucas Group Financial Planners, Inc.
True Wave Financial Planners is an SEC-registered investment advisory firm in Sacramento, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 19, 2026.
Quick answers
From the filingHow is True Wave Financial Planners compensated?
On its Form ADV (Item 5.E, October 2026), True Wave Financial Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.
How much does True Wave Financial Planners charge?
Its Form ADV Part 2A brochure dated August 19, 2026 states: Hourly rate: $250 an hour (Financial Planning fees); Flat fee: $1,000 to $4,500 (Financial Planning fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is True Wave Financial Planners located?
True Wave Financial Planners' principal office is in Sacramento, CA, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is True Wave Financial Planners registered with the SEC or a state?
True Wave Financial Planners is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 130163.
How much does True Wave Financial Planners manage?
True Wave Financial Planners reports $456,454,693 in regulatory assets under management in its Form ADV filing dated August 19, 2026 (93% discretionary).
How have True Wave Financial Planners' assets and staff changed since 2021?
In the Form ADV data for True Wave Financial Planners: Regulatory assets under management: $236,609,249 in the October 2021 data and $456,454,693 in the October 2026 data, up 93%. Total employees: 4 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does True Wave Financial Planners serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (656); high net worth individuals (266); pension and profit sharing plans (but not the plan participants or government pension plans) (27).
Which custodians does True Wave Financial Planners use?
True Wave Financial Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does True Wave Financial Planners report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/130163
What changed in True Wave Financial Planners' recent Form ADV filings?
In the February 2026 filing data: Regulatory assets under management went from $374,733,822 to $456,454,693 (+22%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Hourly rate: $250 an hour (Financial Planning fees)
The brochure's wording
Our Financial Planning fees are calculated and charged on an hourly basis, not to exceed $250 per hour.
Flat fee: $1,000 to $4,500 (Financial Planning fees)
The brochure's wording
Our Financial Planning fees are calculated and charged on a fixed fee basis, typically ranging from $1,000 to $4,500, depending on the specific arrangement reached with the client.
As stated in the firm's Form ADV Part 2A brochure dated August 19, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$456,454,693 as of October 2026, filing dated August 19, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Lucas Group Financial Planners, Inc.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2018 (8 years)
- Employees
- Total: 6. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the September 2026 filing
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $456,454,693 | 6 | August 19, 2026 |
| October 2025 | $374,733,822 | 5 | July 3, 2025 |
| October 2024 | $327,737,902 | 3 | January 23, 2024 |
| October 2023 | $250,199,601 | 5 | January 10, 2023 |
| October 2022 | $290,553,262 | 5 | January 14, 2022 |
| October 2021 | $236,609,249 | 4 | January 19, 2021 |
Regulatory assets under management: $236,609,249 in the October 2021 data and $456,454,693 in the October 2026 data, up 93%.
Total employees: 4 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- February 2026
- Regulatory assets under management went from $374,733,822 to $456,454,693 (+22%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. True Wave Financial Planners (CRD 130163): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/true-wave-financial-planners-sacramento-ca-130163