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Thryve Wealth Management
Filed as THRYVE WEALTH MANAGEMENT · Legal name Thryve Wealth Management LLC
Thryve Wealth Management is an SEC-registered investment advisory firm in Santa Barbara, CA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.
Quick answers
From the filingHow is Thryve Wealth Management compensated?
On its Form ADV (Item 5.E, October 2026), Thryve Wealth Management reports these compensation arrangements: a percentage of assets under its management.
What does Thryve Wealth Management's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Thryve Wealth Management located?
Thryve Wealth Management's principal office is in Santa Barbara, CA, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Thryve Wealth Management registered with the SEC or a state?
Thryve Wealth Management is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 335920.
How much does Thryve Wealth Management manage?
Thryve Wealth Management reports $303,985,008 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (96% discretionary).
How have Thryve Wealth Management's assets and staff changed since 2025?
In the Form ADV data for Thryve Wealth Management: Regulatory assets under management: $179,089,530 in the October 2025 data and $303,985,008 in the October 2026 data, up 70%. Total employees: 13 in October 2025 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Thryve Wealth Management serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (58); individuals (other than high net worth individuals) (26).
Which custodians does Thryve Wealth Management use?
Thryve Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Thryve Wealth Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/335920
Does Thryve Wealth Management state an account minimum?
Its Form ADV Part 2A brochure dated March 23, 2026 says: "Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion."
What changed in Thryve Wealth Management's recent Form ADV filings?
In the May 2026 filing data: Registered or notice-filed in HI, WA.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.5% of assets a year (the maximum the brochure states)
The brochure's wording
Wealth management fees are based on the average daily market value of portfolio assets under management during the prior calendar quarter. Wealth management fees range up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.
For direct-indexing Clients are subject to an additional fee of up to 0.30%. However, fees may be reduced based on factors including total assets under management with the Advisor.
Account minimum: $500,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion.
As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$303,985,008 as of October 2026, filing dated October 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Thryve Wealth Management LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (1 year)
- Employees
- Total: 9. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the May 2026 filing
- States registered or notice-filed
-
7 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $303,985,008 | 9 | October 1, 2026 |
| October 2025 | $179,089,530 | 13 | May 27, 2025 |
Regulatory assets under management: $179,089,530 in the October 2025 data and $303,985,008 in the October 2026 data, up 70%.
Total employees: 13 in October 2025 and 9 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- May 2026
- Registered or notice-filed in HI, WA.
- April 2026
- Regulatory assets under management went from $179,089,530 to $303,985,008 (+70%).
- Updated its list of owners and control persons (Schedule A).
- February 2026
- Registered or notice-filed in NH.
- December 2025
- Employees performing advisory functions went from 5 to 4.
- Changed its legal name from Strive Wealth Management, LLC to Thryve Wealth Management LLC.
- Registered or notice-filed in WY.
- November 2025
- No longer lists an office in Dallas, TX.
- No longer lists an office in Irving, TX.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Thryve Wealth Management (CRD 335920): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/thryve-wealth-management-santa-barbara-ca-335920