AdvisorCensus / Financial advisors / California / Los Angeles / Strategy Asset Managers L.L.C.
Strategy Asset Managers L.L.C. is an SEC-registered investment advisory firm in Pasadena, CA, registered since 2001, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 11, 2026.
Quick answers
From the filingHow is Strategy Asset Managers L.L.C. compensated?
On its Form ADV (Item 5.E, October 2026), Strategy Asset Managers L.L.C. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.
Where is Strategy Asset Managers L.L.C. located?
Strategy Asset Managers L.L.C.'s principal office is in Pasadena, CA, according to its Form ADV; the July 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Strategy Asset Managers L.L.C. registered with the SEC or a state?
Strategy Asset Managers L.L.C. is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 109939.
How much does Strategy Asset Managers L.L.C. manage?
Strategy Asset Managers L.L.C. reports $930,077,850 in regulatory assets under management in its Form ADV filing dated June 11, 2026 (100% discretionary).
How have Strategy Asset Managers L.L.C.'s assets and staff changed since 2021?
In the Form ADV data for Strategy Asset Managers L.L.C.: Regulatory assets under management: $583,725,372 in the October 2021 data and $930,077,850 in the October 2026 data, up 59%. Total employees: 7 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Strategy Asset Managers L.L.C. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (384); high net worth individuals (214); charitable organizations (13).
Which custodians does Strategy Asset Managers L.L.C. use?
Strategy Asset Managers L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Strategy Asset Managers L.L.C. report any disciplinary disclosures?
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction) and 11.H(2) (pending civil proceeding). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109939
What changed in Strategy Asset Managers L.L.C.'s recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 9 to 10. Regulatory assets under management went from $741,546,605 to $930,077,850 (+25%). Registered or notice-filed in CO, IL, ME, WA.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated June 11, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$930,077,850 as of October 2026, filing dated June 11, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Also doing business as
- HOLLY STREET WEALTH ADVISORS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2001 (25 years)
- Employees
- Total: 10. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the July 2026 filing
- States registered or notice-filed
-
18 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 112 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?
Civil court matters Item 11.H
- 11.H(2) Is the firm or an advisory affiliate now the subject of a civil proceeding that could result in a yes answer to any part of 11.H(1)?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $930,077,850 | 10 | June 11, 2026 |
| October 2025 | $741,546,605 | 9 | April 30, 2025 |
| October 2024 | $631,046,871 | 12 | September 18, 2024 |
| October 2023 | $593,092,011 | 12 | March 20, 2023 |
| October 2022 | $677,489,826 | 9 | April 26, 2022 |
| October 2021 | $583,725,372 | 7 | June 18, 2021 |
Regulatory assets under management: $583,725,372 in the October 2021 data and $930,077,850 in the October 2026 data, up 59%.
Total employees: 7 in October 2021 and 10 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 9 to 10.
- Regulatory assets under management went from $741,546,605 to $930,077,850 (+25%).
- Registered or notice-filed in CO, IL, ME, WA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Strategy Asset Managers L.L.C. (CRD 109939): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/strategy-asset-managers-l-l-c-pasadena-ca-109939