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NWF Advisory Services Inc

Los Angeles, CASEC-registered investment adviserCRD 110410

Filed as NWF ADVISORY SERVICES INC

NWF Advisory Services Inc is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 1998, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

28 years
registered since 1998
$6,426,161,220
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is NWF Advisory Services Inc compensated?

On its Form ADV (Item 5.E, October 2026), NWF Advisory Services Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is NWF Advisory Services Inc located?

NWF Advisory Services Inc's principal office is in Los Angeles, CA, according to its Form ADV; the April 2026 filing also lists 46 other offices (Schedule D, Section 1.F).

Is NWF Advisory Services Inc registered with the SEC or a state?

NWF Advisory Services Inc is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 110410.

How much does NWF Advisory Services Inc manage?

NWF Advisory Services Inc reports $6,426,161,220 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (59% discretionary).

How have NWF Advisory Services Inc's assets and staff changed since 2021?

In the Form ADV data for NWF Advisory Services Inc: Regulatory assets under management: $1,683,308,404 in the October 2021 data and $6,426,161,220 in the October 2026 data, up 282%. Total employees: 7 in October 2021 and 111 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does NWF Advisory Services Inc serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,130); high net worth individuals (303).

Which custodians does NWF Advisory Services Inc use?

NWF Advisory Services Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

Does NWF Advisory Services Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110410

What changed in NWF Advisory Services Inc's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 71 to 102. Regulatory assets under management went from $3,824,876,751 to $6,426,161,220 (+68%). Changed its office addresses in Encino, CA. Changed its office addresses in Newport Beach, CA. Added an office in Brielle, NJ. Added an office in Buhler, KS. Added an office in Cameron Park, CA. Added an office in Cape Girardeau, MO. Added an office in Columbus, NE. Added an office in Denver, CO. Added an office in Fort Wayne, IN. Added an office in Fredonia, NY. Added an office in Greenwood Village, CO. Added an office in Hays, KS. Added an office in Incline Village, NV. Added an office in Jamestown, NY. Added an office in Las Vegas, NV. Added an office in Long Beach, CA. Added an office in Los Angeles, CA. Added an office in Mount Juliet, TN. Added an office in Murietta, CA. Added an office in Paoli, PA. Added an office in Price, UT. Added an office in Scottsdale, AZ. Added an office in Sikeston, MO. Added an office in St. Louis, MO. Added an office in Turlock, CA. Added an office in Walnut Creek, CA. Added an office in Westlake Village, CA. Added an office in Wichita, KS. Added an office in Willington, CT. Added an office in Woodbury, MN. No longer lists an office in Fresno, CA. No longer lists an office in Novato, CA. No longer lists an office in Rescue, CA. No longer lists an office in Santa Rosa, CA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$6,426,161,220

$6,426,161,220 as of October 2026, filing dated March 31, 2026.

Discretionary: $3,791,435,120.Non-discretionary: $2,634,726,100.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 11,130 Assets $5,703,436,104 (89%)
High net worth individuals
Clients 303 Assets $722,725,116 (11%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1998 (28 years)
Employees
Total: 111. Performing investment advisory functions: 102.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
46 other offices, as of the April 2026 filing
Alhambra, CAAlliso Viejo, CAAnaheim, CABrielle, NJBuhler, KSCameron Park, CACape Girardeau, MOCarmel Valley, CAColumbus, NEDenver, COEncino, CAFort Wayne, INFredonia, NYGreenwood Village, COHays, KSHonolulu, HIIncline Village, NVIrvine, CAJamestown, NYKingsburg, CALa Mirada, CALaguna Niguel, CALas Vegas, NVLong Beach, CALos Angeles, CAMount Juliet, TNMurietta, CANewport Beach, CAOrange, CAPacific Grove, CAPalm Desert, CAPaoli, PAPrice, UTRedlands, CASan Diego, CASan Mateo, CASanta Rosa, CAScottsdale, AZSikeston, MOSt. Louis, MOTurlock, CAWalnut Creek, CAWestlake Village, CAWichita, KSWillington, CTWoodbury, MN
States registered or notice-filed
24 states or jurisdictions
AKAZCACOCTFLGAHIIDINKSLAMNMONENJNVNYORPATNTXUTWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.68B 2021 $2.13B 2022 $2.86B 2023 $3.71B 2024 $3.82B 2025 $6.43B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$6,426,161,220111March 31, 2026
October 2025$3,824,876,75171May 20, 2025
October 2024$3,713,336,8683March 28, 2024
October 2023$2,864,723,8513March 28, 2023
October 2022$2,125,567,6903March 28, 2022
October 2021$1,683,308,4047March 24, 2021

Regulatory assets under management: $1,683,308,404 in the October 2021 data and $6,426,161,220 in the October 2026 data, up 282%.

Total employees: 7 in October 2021 and 111 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 71 to 102.
    • Regulatory assets under management went from $3,824,876,751 to $6,426,161,220 (+68%).
    • Changed its office addresses in Encino, CA.
    • Changed its office addresses in Newport Beach, CA.
    • Added an office in Brielle, NJ.
    • Added an office in Buhler, KS.
    • Added an office in Cameron Park, CA.
    • Added an office in Cape Girardeau, MO.
    • Added an office in Columbus, NE.
    • Added an office in Denver, CO.
    • Added an office in Fort Wayne, IN.
    • Added an office in Fredonia, NY.
    • Added an office in Greenwood Village, CO.
    • Added an office in Hays, KS.
    • Added an office in Incline Village, NV.
    • Added an office in Jamestown, NY.
    • Added an office in Las Vegas, NV.
    • Added an office in Long Beach, CA.
    • Added an office in Los Angeles, CA.
    • Added an office in Mount Juliet, TN.
    • Added an office in Murietta, CA.
    • Added an office in Paoli, PA.
    • Added an office in Price, UT.
    • Added an office in Scottsdale, AZ.
    • Added an office in Sikeston, MO.
    • Added an office in St. Louis, MO.
    • Added an office in Turlock, CA.
    • Added an office in Walnut Creek, CA.
    • Added an office in Westlake Village, CA.
    • Added an office in Wichita, KS.
    • Added an office in Willington, CT.
    • Added an office in Woodbury, MN.
    • No longer lists an office in Fresno, CA.
    • No longer lists an office in Novato, CA.
    • No longer lists an office in Rescue, CA.
    • No longer lists an office in Santa Rosa, CA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
nwfadvisory.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. NWF Advisory Services Inc (CRD 110410): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/nwf-advisory-services-inc-los-angeles-ca-110410