AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Utah / Ogden / Strategic Planning Group

Strategic Planning Group

Bountiful, UTSEC-registered investment adviserCRD 113844

Filed as STRATEGIC PLANNING GROUP · Legal name Strategic Planning Group, LLC

Strategic Planning Group is an SEC-registered investment advisory firm in Bountiful, UT, registered since 2018, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 24, 2026.

8 years
registered since 2018
$910,256,041
assets under management
4 arrangements
Percentage of assets, Hourly and more
1
disclosure items (Item 11)

Quick answers

From the filing

How is Strategic Planning Group compensated?

On its Form ADV (Item 5.E, October 2026), Strategic Planning Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is Strategic Planning Group located?

Strategic Planning Group's principal office is in Bountiful, UT, according to its Form ADV.

Is Strategic Planning Group registered with the SEC or a state?

Strategic Planning Group is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 113844.

How much does Strategic Planning Group manage?

Strategic Planning Group reports $910,256,041 in regulatory assets under management in its Form ADV filing dated September 24, 2026 (100% discretionary).

How have Strategic Planning Group's assets and staff changed since 2021?

In the Form ADV data for Strategic Planning Group: Regulatory assets under management: $404,261,473 in the October 2021 data and $910,256,041 in the October 2026 data, up 125%. Total employees: 9 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Strategic Planning Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,240); high net worth individuals (342); pension and profit sharing plans (but not the plan participants or government pension plans) (40).

Which custodians does Strategic Planning Group use?

Strategic Planning Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Strategic Planning Group report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.A(2) (felony charge in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113844

What changed in Strategic Planning Group's recent Form ADV filings?

In the October 2026 filing data: Employees performing advisory functions went from 5 to 8.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 24, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$910,256,041

$910,256,041 as of October 2026, filing dated September 24, 2026.

Discretionary: $910,256,041.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,240 Assets $266,566,571 (29%)
High net worth individuals
Clients 342 Assets $617,578,797 (68%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 40 Assets $26,110,673 (3%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Strategic Planning Group, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 20. Performing investment advisory functions: 8.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
14 states or jurisdictions
AZCACOFLIDLAMTNENVTNTXUTWAWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.A(2) In the past ten years, has the firm or an advisory affiliate been charged with a felony?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$404M 2021 $375M 2022 $432M 2023 $514M 2024 $661M 2025 $910M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$910,256,04120September 24, 2026
October 2025$660,567,04619March 24, 2025
October 2024$513,845,38718August 27, 2024
October 2023$431,829,79817August 29, 2023
October 2022$374,971,9179September 8, 2022
October 2021$404,261,4739August 20, 2021

Regulatory assets under management: $404,261,473 in the October 2021 data and $910,256,041 in the October 2026 data, up 125%.

Total employees: 9 in October 2021 and 20 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Employees performing advisory functions went from 5 to 8.
  2. April 2026
    • Regulatory assets under management went from $813,369,866 to $910,256,041 (+12%).
  3. December 2025
    • Regulatory assets under management went from $660,567,046 to $813,369,866 (+23%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
cranercapital.comspgutah.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Strategic Planning Group (CRD 113844): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/strategic-planning-group-bountiful-ut-113844