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AdvisorCensus / Financial advisors / Utah / Ogden / Promontory Financial Planning, LLC

Promontory Financial Planning, LLC

Farmington, UTSEC-registered investment adviserCRD 153666

Filed as PROMONTORY FINANCIAL PLANNING, LLC

Promontory Financial Planning, LLC is an SEC-registered investment advisory firm in Farmington, UT, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 20, 2026.

7 years
registered since 2019
$319,000,000
assets under management
3 arrangements
Percentage of assets, Hourly and more
2
disclosure items (Item 11)

Quick answers

From the filing

How is Promontory Financial Planning, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Promontory Financial Planning, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Promontory Financial Planning, LLC located?

Promontory Financial Planning, LLC's principal office is in Farmington, UT, according to its Form ADV; the March 2026 filing also lists 5 other offices (Schedule D, Section 1.F).

Is Promontory Financial Planning, LLC registered with the SEC or a state?

Promontory Financial Planning, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 153666.

How much does Promontory Financial Planning, LLC manage?

Promontory Financial Planning, LLC reports $319,000,000 in regulatory assets under management in its Form ADV filing dated February 20, 2026 (100% discretionary).

How have Promontory Financial Planning, LLC's assets and staff changed since 2021?

In the Form ADV data for Promontory Financial Planning, LLC: Regulatory assets under management: $175,000,000 in the October 2021 data and $319,000,000 in the October 2026 data, up 82%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Promontory Financial Planning, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (500); high net worth individuals (65); pension and profit sharing plans (but not the plan participants or government pension plans) (5).

Which custodians does Promontory Financial Planning, LLC use?

Promontory Financial Planning, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists SEI Investments Distribution Co. as a custodian holding 10% or more of its separately managed account assets.

Does Promontory Financial Planning, LLC report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/153666

Does Promontory Financial Planning, LLC state an account minimum?

Its Form ADV Part 2A brochure dated February 20, 2026 says: "Financial Planning can be provided regardless of account values, but Asset Management services are restricted to those with a minimum account value of $100,000."

What changed in Promontory Financial Planning, LLC's recent Form ADV filings?

In the March 2026 filing data: Employees performing advisory functions went from 11 to 12. Regulatory assets under management went from $280,000,000 to $319,000,000 (+14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $100,000

The brochure's wording
Financial Planning can be provided regardless of account values, but Asset Management services are restricted to those with a minimum account value of $100,000.

As stated in the firm's Form ADV Part 2A brochure dated February 20, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$319,000,000

$319,000,000 as of October 2026, filing dated February 20, 2026.

Discretionary: $319,000,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 500 Assets $205,000,000 (64%)
High net worth individuals
Clients 65 Assets $110,000,000 (34%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 5 Assets $4,000,000 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Also doing business as
GOAR FINANCIAL SERVICES, PREMIER FINANCIAL PLANNING
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2019 (7 years)
Employees
Total: 12. Performing investment advisory functions: 12.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
5 other offices, as of the March 2026 filing
Farmington, UTHouston, TXLayton, UTLos Altos, CAPayson, UT
States registered or notice-filed
5 states or jurisdictions
CACOIDTXUT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$175M 2021 $255M 2022 $245M 2023 $263M 2024 $280M 2025 $319M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$319,000,00012February 20, 2026
October 2025$280,000,00011February 11, 2025
October 2024$263,000,00010February 2, 2024
October 2023$245,000,00010January 31, 2023
October 2022$255,000,0009August 16, 2022
October 2021$175,000,0009February 18, 2021

Regulatory assets under management: $175,000,000 in the October 2021 data and $319,000,000 in the October 2026 data, up 82%.

Total employees: 9 in October 2021 and 12 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Employees performing advisory functions went from 11 to 12.
    • Regulatory assets under management went from $280,000,000 to $319,000,000 (+14%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
promontoryfp.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Promontory Financial Planning, LLC (CRD 153666): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/promontory-financial-planning-llc-farmington-ut-153666