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AdvisorCensus / Financial advisors / California / San Jose / SP Asset Management LLC

SP Asset Management LLC

Cupertino, CASEC-registered investment adviserCRD 323369

Filed as SP ASSET MANAGEMENT LLC

SP Asset Management LLC is an SEC-registered investment advisory firm in Cupertino, CA, registered since 2022, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

3 years
registered since 2022
$1,895,375,366
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is SP Asset Management LLC compensated?

On its Form ADV (Item 5.E, October 2026), SP Asset Management LLC reports these compensation arrangements: a percentage of assets under its management.

Where is SP Asset Management LLC located?

SP Asset Management LLC's principal office is in Cupertino, CA, according to its Form ADV.

Is SP Asset Management LLC registered with the SEC or a state?

SP Asset Management LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 323369.

How much does SP Asset Management LLC manage?

SP Asset Management LLC reports $1,895,375,366 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (77% discretionary).

How have SP Asset Management LLC's assets and staff changed since 2023?

In the Form ADV data for SP Asset Management LLC: Regulatory assets under management: $1,069,388,736 in the October 2023 data and $1,895,375,366 in the October 2026 data, up 77%. Total employees: 3 in October 2023 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does SP Asset Management LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (207); corporations or other businesses not listed above (3); pooled investment vehicles (other than investment companies and business development companies) (1).

Which custodians does SP Asset Management LLC use?

SP Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does SP Asset Management LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/323369

What changed in SP Asset Management LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $1,710,556,000 to $1,895,375,366 (+11%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,895,375,366

$1,895,375,366 as of October 2026, filing dated March 30, 2026.

Discretionary: $1,466,069,229.Non-discretionary: $429,306,137.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
High net worth individuals
Clients 207 Assets $1,835,639,188 (97%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 1 Assets $14,348,730 (1%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $1,669,936 (0%)
Corporations or other businesses not listed above
Clients 3 Assets $43,717,512 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2022 (3 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
CANYTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.07B 2023 $1.39B 2024 $1.71B 2025 $1.9B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,895,375,3663March 30, 2026
October 2025$1,710,556,0003May 14, 2025
October 2024$1,389,577,9623March 28, 2024
October 2023$1,069,388,7363April 14, 2023

Regulatory assets under management: $1,069,388,736 in the October 2023 data and $1,895,375,366 in the October 2026 data, up 77%.

Total employees: 3 in October 2023 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $1,710,556,000 to $1,895,375,366 (+11%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
spassetmanagement.net

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. SP Asset Management LLC (CRD 323369): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sp-asset-management-llc-cupertino-ca-323369