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AdvisorCensus / Financial advisors / Michigan / Detroit / Simplyria Advisor Network

Simplyria Advisor Network

Brighton, MISEC-registered investment adviserCRD 154494

Filed as SIMPLYRIA ADVISOR NETWORK · Legal name Caitlin John, LLC

Simplyria Advisor Network is an SEC-registered investment advisory firm in Brighton, MI, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 30, 2026.

9 years
registered since 2017
$214,892,486
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Simplyria Advisor Network compensated?

On its Form ADV (Item 5.E, October 2026), Simplyria Advisor Network reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Simplyria Advisor Network located?

Simplyria Advisor Network's principal office is in Brighton, MI, according to its Form ADV; the October 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

Is Simplyria Advisor Network registered with the SEC or a state?

Simplyria Advisor Network is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 154494.

How much does Simplyria Advisor Network manage?

Simplyria Advisor Network reports $214,892,486 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (98% discretionary).

How have Simplyria Advisor Network's assets and staff changed since 2021?

In the Form ADV data for Simplyria Advisor Network: Regulatory assets under management: $219,138,868 in the October 2021 data and $214,892,486 in the October 2026 data, down 2%. Total employees: 18 in October 2021 and 29 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Simplyria Advisor Network serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (556); high net worth individuals (46).

Which custodians does Simplyria Advisor Network use?

Simplyria Advisor Network's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Simplyria Advisor Network report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154494

What changed in Simplyria Advisor Network's recent Form ADV filings?

In the October 2026 filing data: Added the business name Royal Palm Private Wealth Management. Added the business name Frank the Financial Coach LLC. Employees performing advisory functions went from 24 to 25. Added an office in Sarasota, FL. Registered or notice-filed in MS, OH.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 26, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$214,892,486

$214,892,486 as of October 2026, filing dated September 30, 2026.

Discretionary: $210,775,941.Non-discretionary: $4,116,545.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 556 Assets $115,436,682 (54%)
High net worth individuals
Clients 46 Assets $94,048,064 (44%)
Banking or thrift institutions
Clients Not reported Assets $0 (0%)
Investment companies
Clients Not reported Assets $0 (0%)
Business development companies
Clients Not reported Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients Not reported Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $4,884,319 (2%)
Charitable organizations
Clients Not reported Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients Not reported Assets $0 (0%)
Other investment advisers
Clients Not reported Assets $0 (0%)
Insurance companies
Clients Not reported Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients Not reported Assets $0 (0%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $523,421 (0%)
Other
Clients Not reported Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Caitlin John, LLC
Also doing business as
BASTION WEALTH MANAGEMENT LLC, BRIGGS FINANCIAL GROUP, LLC, CAITLIN JOHN PRIVATE WEALTH MANAGEMENT, FAVRE WEALTH MANAGEMENT LLC, FRANK THE FINANCIAL COACH LLC, IMAGINE ADVISORS, LLC, INVESTWISE WEALTH MANAGEMENT INC., KINGSBURY FINANCIAL ADVISORS, KIS FINANCIAL, MENACH CAPITAL, LLC, OLIVIA WEALTH MANAGEMENT LLC, PALADIN FINANCIAL SERVICES, LLC, ROYAL PALM PRIVATE WEALTH MANAGEMENT, SCOTT KARL ECONOMIC AND INSURANCE SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (9 years)
Employees
Total: 29. Performing investment advisory functions: 25.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
4 other offices, as of the October 2026 filing
Las Vegas, NVSan Diego, CASarasota, FLTampa, FL
States registered or notice-filed
20 states or jurisdictions
CACOFLGAILINLAMDMIMNMSNHNJNVNYOHPATXUTWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$219M 2021 $251M 2022 $113M 2023 $143M 2024 $183M 2025 $215M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$214,892,48629September 30, 2026
October 2025$183,421,27224June 24, 2025
October 2024$143,336,22424September 23, 2024
October 2023$113,340,36326August 3, 2023
October 2022$250,901,92316September 1, 2022
October 2021$219,138,86818July 8, 2021

Regulatory assets under management: $219,138,868 in the October 2021 data and $214,892,486 in the October 2026 data, down 2%.

Total employees: 18 in October 2021 and 29 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Added the business name Royal Palm Private Wealth Management.
    • Added the business name Frank the Financial Coach LLC.
    • Employees performing advisory functions went from 24 to 25.
    • Added an office in Sarasota, FL.
    • Registered or notice-filed in MS, OH.
  2. July 2026
    • Added the business name Favre Wealth Management LLC.
    • Registered or notice-filed in MN.
  3. April 2026
    • Regulatory assets under management went from $183,421,272 to $214,892,486 (+17%).
    • Employees performing advisory functions went from 20 to 24.
    • Added the business name Menach Capital, LLC.
    • Added the business name Olivia Wealth Management LLC.
    • Added the business name Paladin Financial Services, LLC.
    • Added the business name Investwise Wealth Management Inc..
    • No longer lists the business name BFG.
    • No longer lists the business name Caitlin John.
    • No longer lists the business name BFG Wealth Advisors.
    • No longer lists the business name Olivia Wealth Management.
    • No longer lists the business name Investwise Wealth Management, Inc..
    • No longer lists the business name Briggs Financial Group Wealth Advisors.
    • No longer lists the business name Outrider Wealth and Financial Planning.
    • Added an office in San Diego, CA.
    • No longer lists an office in Brighton, MI.
    • No longer lists an office in Fort Worth, TX.
    • No longer lists an office in Troy, MI.
    • Registered or notice-filed in NY, WI.
    • Updated its list of owners and control persons (Schedule A).
  4. January 2026
    • No longer registered or notice-filed in CT, NY, VA.
  5. December 2025
    • Registered or notice-filed in UT.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
simplyria.com/advisor-network

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Simplyria Advisor Network (CRD 154494): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/simplyria-advisor-network-brighton-mi-154494