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Seros Wealth Partners

Gilbert, AZSEC-registered investment adviserCRD 166808

Filed as SEROS WEALTH PARTNERS · Legal name Seros Financial, LLC

Seros Wealth Partners is an SEC-registered investment advisory firm in Gilbert, AZ, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 2, 2026.

5 years
registered since 2021
$359,182,480
assets under management
5 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Seros Wealth Partners compensated?

On its Form ADV (Item 5.E, October 2026), Seros Wealth Partners reports these compensation arrangements: a percentage of assets under its management; hourly charges; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees); performance-based fees.

Where is Seros Wealth Partners located?

Seros Wealth Partners' principal office is in Gilbert, AZ, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Seros Wealth Partners registered with the SEC or a state?

Seros Wealth Partners is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 166808.

How much does Seros Wealth Partners manage?

Seros Wealth Partners reports $359,182,480 in regulatory assets under management in its Form ADV filing dated September 2, 2026 (100% discretionary).

How have Seros Wealth Partners' assets and staff changed since 2021?

In the Form ADV data for Seros Wealth Partners: Regulatory assets under management: $134,519,811 in the October 2021 data and $359,182,480 in the October 2026 data, up 167%. Total employees: 6 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Seros Wealth Partners serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (320); high net worth individuals (121); pension and profit sharing plans (but not the plan participants or government pension plans) (8).

Which custodians does Seros Wealth Partners use?

Seros Wealth Partners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC, Charles Schwab & Co., Inc. and Jackson National Life Distributors LLC as custodians holding 10% or more of its separately managed account assets.

Does Seros Wealth Partners report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/166808

Does Seros Wealth Partners state an account minimum?

Its Form ADV Part 2A brochure dated June 5, 2026 says: "Seros generally requires a minimum account size of $500,000. Seros, in its sole discretion, may waive the required minimum."

What changed in Seros Wealth Partners' recent Form ADV filings?

In the October 2026 filing data: Added an office in Highlands Ranch, CO.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Subscription fees (for a newsletter or periodical)
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $500,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Seros generally requires a minimum account size of $500,000. Seros, in its sole discretion, may waive the required minimum.

As stated in the firm's Form ADV Part 2A brochure dated June 5, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$359,182,480

$359,182,480 as of October 2026, filing dated September 2, 2026.

Discretionary: $359,182,480.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 320 Assets $123,302,149 (34%)
High net worth individuals
Clients 121 Assets $217,828,754 (61%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 1 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 8 Assets $15,320,769 (4%)
Charitable organizations
Clients 2 Assets $709,233 (0%)
State or municipal government entities (including government pension plans)
Clients Not reported Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 5 Assets $2,021,575 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Seros Financial, LLC
Also doing business as
SEROS WEALTH PARTNERS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (5 years)
Employees
Total: 10. Performing investment advisory functions: 7.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
Axos Clearing LLCCharles Schwab & Co., Inc.Jackson National Life Distributors LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the October 2026 filing
Highlands Ranch, CO
States registered or notice-filed
5 states or jurisdictions
AZCACONMTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$135M 2021 $167M 2022 $187M 2023 $261M 2024 $301M 2025 $359M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$359,182,48010September 2, 2026
October 2025$301,058,5043July 9, 2025
October 2024$260,841,4975March 12, 2024
October 2023$187,467,1286April 5, 2023
October 2022$166,752,0026July 19, 2022
October 2021$134,519,8116June 25, 2021

Regulatory assets under management: $134,519,811 in the October 2021 data and $359,182,480 in the October 2026 data, up 167%.

Total employees: 6 in October 2021 and 10 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Added an office in Highlands Ranch, CO.
  2. May 2026
    • Added the business name Seros Wealth Partners.
  3. April 2026
    • Employees performing advisory functions went from 3 to 7.
    • Regulatory assets under management went from $301,058,504 to $359,182,480 (+19%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
serosfinancial.comseroswealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Seros Wealth Partners (CRD 166808): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/seros-wealth-partners-gilbert-az-166808