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AdvisorCensus / Financial advisors / Tennessee / Memphis / Sentry, LLC

Sentry, LLC

Memphis, TNSEC-registered investment adviserCRD 150593

Filed as SENTRY, LLC

Sentry, LLC is an SEC-registered investment advisory firm in Memphis, TN, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.

17 years
registered since 2009
$2,329,646,715
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Sentry, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Sentry, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

Where is Sentry, LLC located?

Sentry, LLC's principal office is in Memphis, TN, according to its Form ADV.

Is Sentry, LLC registered with the SEC or a state?

Sentry, LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 150593.

How much does Sentry, LLC manage?

Sentry, LLC reports $2,329,646,715 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (26% discretionary).

How have Sentry, LLC's assets and staff changed since 2021?

In the Form ADV data for Sentry, LLC: Regulatory assets under management: $2,369,274,499 in the October 2021 data and $2,329,646,715 in the October 2026 data, down 2%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Sentry, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (51); individuals (other than high net worth individuals) (18); corporations or other businesses not listed above (5).

Which custodians does Sentry, LLC use?

Sentry, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., National Financial Services LLC and Regions Bank, Trust Department as custodians holding 10% or more of its separately managed account assets.

Does Sentry, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/150593

Does Sentry, LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 25, 2026 says: "The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry."

What changed in Sentry, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $2,717,548,674 to $2,329,646,715 (-14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $5,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry.

As stated in the firm's Form ADV Part 2A brochure dated March 25, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$2,329,646,715

$2,329,646,715 as of October 2026, filing dated March 25, 2026.

Discretionary: $599,816,835.Non-discretionary: $1,729,829,880.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 18 Assets $6,948,312 (0%)
High net worth individuals
Clients 51 Assets $879,799,521 (38%)
Corporations or other businesses not listed above
Clients 5 Assets $1,442,898,882 (62%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2009 (17 years)
Employees
Total: 4. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
GALATN

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$2.37B 2021 $2.4B 2022 $1.81B 2023 $2.38B 2024 $2.72B 2025 $2.33B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,329,646,7154March 25, 2026
October 2025$2,717,548,6743April 30, 2025
October 2024$2,378,668,1733March 26, 2024
October 2023$1,811,011,8523September 7, 2023
October 2022$2,403,265,3863March 23, 2022
October 2021$2,369,274,4993March 26, 2021

Regulatory assets under management: $2,369,274,499 in the October 2021 data and $2,329,646,715 in the October 2026 data, down 2%.

Total employees: 3 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 2 to 3.
    • Regulatory assets under management went from $2,717,548,674 to $2,329,646,715 (-14%).
  2. January 2026
    • No longer registered or notice-filed in TX.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
sentryllc.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Sentry, LLC (CRD 150593): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sentry-llc-memphis-tn-150593