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AdvisorCensus / Financial advisors / California / San Jose / Seek First Inc.

Seek First Inc.

Campbell, CASEC-registered investment adviserCRD 312546

Filed as SEEK FIRST INC.

Seek First Inc. is an SEC-registered investment advisory firm in Campbell, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 26, 2026.

3 years
registered since 2023
$251,000,000
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Seek First Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Seek First Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Seek First Inc. located?

Seek First Inc.'s principal office is in Campbell, CA, according to its Form ADV.

Is Seek First Inc. registered with the SEC or a state?

Seek First Inc. is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 312546.

How much does Seek First Inc. manage?

Seek First Inc. reports $251,000,000 in regulatory assets under management in its Form ADV filing dated May 26, 2026 (100% discretionary).

How have Seek First Inc.'s assets and staff changed since 2023?

In the Form ADV data for Seek First Inc.: Regulatory assets under management: $111,000,000 in the October 2023 data and $251,000,000 in the October 2026 data, up 126%. Total employees: 4 in October 2023 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Seek First Inc. serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (63); individuals (other than high net worth individuals) (22); corporations or other businesses not listed above (1).

Which custodians does Seek First Inc. use?

Seek First Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Seek First Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/312546

Does Seek First Inc. state an account minimum?

Its Form ADV Part 2A brochure dated March 29, 2026 says: "The Adviser typically requires a minimum of $500,000 to establish a new advisory account. However, the minimum may be waived at the sole discretion of the Adviser."

What changed in Seek First Inc.'s recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $202,666,684 to $251,000,000 (+24%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $500,000 (the brochure says it may be waived or negotiated)

The brochure's wording
The Adviser typically requires a minimum of $500,000 to establish a new advisory account. However, the minimum may be waived at the sole discretion of the Adviser.

As stated in the firm's Form ADV Part 2A brochure dated March 29, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$251,000,000

$251,000,000 as of October 2026, filing dated May 26, 2026.

Discretionary: $251,000,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 22 Assets $19,000,000 (8%)
High net worth individuals
Clients 63 Assets $229,000,000 (91%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 1 Assets $3,000,000 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (3 years)
Employees
Total: 6. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
CATXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$111M 2023 $135M 2024 $203M 2025 $251M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$251,000,0006May 26, 2026
October 2025$202,666,6847May 15, 2025
October 2024$135,000,0006March 19, 2024
October 2023$111,000,0004August 22, 2023

Regulatory assets under management: $111,000,000 in the October 2023 data and $251,000,000 in the October 2026 data, up 126%.

Total employees: 4 in October 2023 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $202,666,684 to $251,000,000 (+24%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
seekfirstinc.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Seek First Inc. (CRD 312546): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/seek-first-inc-campbell-ca-312546