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AdvisorCensus / Financial advisors / Michigan / Detroit / Secure Asset Management, L.L.C.

Secure Asset Management, L.L.C.

Troy, MISEC-registered investment adviserCRD 144046

Filed as SECURE ASSET MANAGEMENT, L.L.C.

Secure Asset Management, L.L.C. is an SEC-registered investment advisory firm in Troy, MI, registered since 2018, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 20, 2026.

8 years
registered since 2018
$870,615,187
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
1
disclosure items (Item 11)

Quick answers

From the filing

How is Secure Asset Management, L.L.C. compensated?

On its Form ADV (Item 5.E, October 2026), Secure Asset Management, L.L.C. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

Where is Secure Asset Management, L.L.C. located?

Secure Asset Management, L.L.C.'s principal office is in Troy, MI, according to its Form ADV; the September 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

Is Secure Asset Management, L.L.C. registered with the SEC or a state?

Secure Asset Management, L.L.C. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 144046.

How much does Secure Asset Management, L.L.C. manage?

Secure Asset Management, L.L.C. reports $870,615,187 in regulatory assets under management in its Form ADV filing dated August 20, 2026 (91% discretionary).

How have Secure Asset Management, L.L.C.'s assets and staff changed since 2021?

In the Form ADV data for Secure Asset Management, L.L.C.: Regulatory assets under management: $244,863,542 in the October 2021 data and $870,615,187 in the October 2026 data, up 256%. Total employees: 16 in October 2021 and 54 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Secure Asset Management, L.L.C. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,644); high net worth individuals (233).

Which custodians does Secure Asset Management, L.L.C. use?

Secure Asset Management, L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Secure Asset Management, L.L.C. report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.A(2) (felony charge in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144046

Does Secure Asset Management, L.L.C. state an account minimum?

Its Form ADV Part 2A brochure dated March 18, 2026 says: "SAM has no minimum to open an account."

What changed in Secure Asset Management, L.L.C.'s recent Form ADV filings?

In the September 2026 filing data: Item 11 disclosure answers changed: 1 yes answer, previously 5 (now no: 11.A(1), 11.C(2), 11.C(4), 11.C(5)).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
SAM has no minimum to open an account.

As stated in the firm's Form ADV Part 2A brochure dated March 18, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$870,615,187

$870,615,187 as of October 2026, filing dated August 20, 2026.

Discretionary: $788,736,000.Non-discretionary: $81,879,187.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 2,644 Assets $363,850,169 (42%)
High net worth individuals
Clients 233 Assets $506,765,018 (58%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
1031 CONSULTING AND SERVICES GROUP, BLUEBIRD ADVISORY, COUGHLIN WEALTH MANAGEMENT, CRESCENDO FINANCE, EVERGREEN INVESTMENTS, FORTHRIGHT CAPITAL MANAGEMENT, LLC, FORTNER WEALTH SERVICES, GLEN H. CHESTER & ASSOCIATES, GOLDSTEIN FINANCIAL, HARRISON FINANCIAL, HORNYAK FINANCIAL GROUP, MONEY & INVESTMENT CONCEPTS, NEVILLE FINANCIAL GROUP, PACELINE FINANCIAL LLC, RANGE FINANCIAL, REAL ESTATE TRANSITION SOLUTIONS, RW BOWLIN INVESTMENT SERVICES, INC., SON LIGHT INC., THOMAS FINANCIAL, TITAN WEALTH ADVISORS, TRANSCEND FINANCIAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 54. Performing investment advisory functions: 54.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
25 other offices, as of the September 2026 filing
Argyle, TXBay Village,, OHBloomfield Hills, MIBoulder, COColorado Springs, COCook, MNEdinboro, PAElkhorn, NEEvans, GAGlendale, CAGrand Rapids, MIHouston, TXKirkland, WALivonia, MIMarion, IAOrange Park, FLPortland, ORSan Francisco, CASimpsonville, SCSpring, TXSt. Louis, MOTopeka, KSTunkhannock, PAUtica, MIVero Beach, FL
States registered or notice-filed
40 states or jurisdictions
AKALAZCACOCTDEFLGAHIIAIDILINKSKYLAMDMEMIMNMONCNDNENHNJNVNYOHOKORPASCTNTXVAWAWIWV

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.A(2) In the past ten years, has the firm or an advisory affiliate been charged with a felony?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$245M 2021 $387M 2022 $440M 2023 $600M 2024 $890M 2025 $871M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$870,615,18754August 20, 2026
October 2025$890,034,53152July 29, 2025
October 2024$599,576,28548September 23, 2024
October 2023$439,981,50540August 28, 2023
October 2022$387,297,13924September 26, 2022
October 2021$244,863,54216September 23, 2021

Regulatory assets under management: $244,863,542 in the October 2021 data and $870,615,187 in the October 2026 data, up 256%.

Total employees: 16 in October 2021 and 54 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Item 11 disclosure answers changed: 1 yes answer, previously 5 (now no: 11.A(1), 11.C(2), 11.C(4), 11.C(5)).
  2. July 2026
    • No longer lists the business name Financial Strategies Group.
    • Employees performing advisory functions went from 55 to 54.
  3. April 2026
    • Changed its office addresses in Boulder, CO.
    • Added an office in Argyle, TX.
    • Added an office in Bay Village,, OH.
    • Added an office in Evans, GA.
    • Added an office in Tunkhannock, PA.
    • No longer lists an office in Fargo, ND.
  4. January 2026
    • Employees performing advisory functions went from 53 to 55.
    • Added an office in Grand Rapids, MI.
  5. December 2025
    • Employees performing advisory functions went from 52 to 53.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Secure Asset Management, L.L.C. (CRD 144046): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/secure-asset-management-l-l-c-troy-mi-144046