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AdvisorCensus / Financial advisors / Michigan / Detroit / Verde Capital Management, Inc.

Verde Capital Management, Inc.

Clarkston, MISEC-registered investment adviserCRD 147179

Filed as VERDE CAPITAL MANAGEMENT, INC.

Verde Capital Management, Inc. is an SEC-registered investment advisory firm in Clarkston, MI, registered since 2008, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 14, 2026.

18 years
registered since 2008
$845,839,588
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Verde Capital Management, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Verde Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Verde Capital Management, Inc. located?

Verde Capital Management, Inc.'s principal office is in Clarkston, MI, according to its Form ADV.

Is Verde Capital Management, Inc. registered with the SEC or a state?

Verde Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 147179.

How much does Verde Capital Management, Inc. manage?

Verde Capital Management, Inc. reports $845,839,588 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (96% discretionary).

How have Verde Capital Management, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Verde Capital Management, Inc.: Regulatory assets under management: $382,598,683 in the October 2021 data and $845,839,588 in the October 2026 data, up 121%. Total employees: 10 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Verde Capital Management, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (543); high net worth individuals (241); pension and profit sharing plans (but not the plan participants or government pension plans) (35).

Which custodians does Verde Capital Management, Inc. use?

Verde Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Trade-PMR Inc. as custodians holding 10% or more of its separately managed account assets.

Does Verde Capital Management, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/147179

Does Verde Capital Management, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated July 8, 2026 says: "We do not impose any conditions for starting or maintaining an investment management account, such as a minimum annual fee or account balance. There is no minimum account size for our financial planning services."

What changed in Verde Capital Management, Inc.'s recent Form ADV filings?

In the August 2026 filing data: Employees performing advisory functions went from 11 to 12. Regulatory assets under management went from $749,783,231 to $843,386,404 (+12%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
We do not impose any conditions for starting or maintaining an investment management account, such as a minimum annual fee or account balance. There is no minimum account size for our financial planning services.

As stated in the firm's Form ADV Part 2A brochure dated July 8, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$845,839,588

$845,839,588 as of October 2026, filing dated August 14, 2026.

Discretionary: $811,035,285.Non-discretionary: $34,804,303.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 543 Assets $204,720,890 (24%)
High net worth individuals
Clients 241 Assets $592,112,937 (70%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 35 Assets $27,312,807 (3%)
Charitable organizations
Clients 2 Assets $16,168,865 (2%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 3 Assets $5,524,089 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2008 (18 years)
Employees
Total: 19. Performing investment advisory functions: 12.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
14 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$383M 2021 $473M 2022 $376M 2023 $505M 2024 $606M 2025 $846M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$845,839,58819August 14, 2026
October 2025$605,723,43113May 8, 2025
October 2024$505,480,23010July 25, 2024
October 2023$376,245,75611July 27, 2023
October 2022$472,573,97611June 24, 2022
October 2021$382,598,68310March 26, 2021

Regulatory assets under management: $382,598,683 in the October 2021 data and $845,839,588 in the October 2026 data, up 121%.

Total employees: 10 in October 2021 and 19 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Employees performing advisory functions went from 11 to 12.
    • Regulatory assets under management went from $749,783,231 to $843,386,404 (+12%).
  2. March 2026
    • Regulatory assets under management went from $605,723,431 to $749,783,231 (+24%).
    • Registered or notice-filed in NC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
verdecm.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Verde Capital Management, Inc. (CRD 147179): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/verde-capital-management-inc-clarkston-mi-147179