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RLB Financial

Springfield, MOSEC-registered investment adviserCRD 151778

Filed as RLB FINANCIAL · Legal name RLB Financial LLC

RLB Financial is an SEC-registered investment advisory firm in Springfield, MO, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 6, 2026.

2 years
registered since 2023
$173,597,197
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is RLB Financial compensated?

On its Form ADV (Item 5.E, October 2026), RLB Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

Where is RLB Financial located?

RLB Financial's principal office is in Springfield, MO, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is RLB Financial registered with the SEC or a state?

RLB Financial is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 151778.

How much does RLB Financial manage?

RLB Financial reports $173,597,197 in regulatory assets under management in its Form ADV filing dated March 6, 2026 (100% discretionary).

How have RLB Financial's assets and staff changed since 2024?

In the Form ADV data for RLB Financial: Regulatory assets under management: $128,026,784 in the October 2024 data and $173,597,197 in the October 2026 data, up 36%. Total employees: 4 in October 2024 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does RLB Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (583); high net worth individuals (24).

Which custodians does RLB Financial use?

RLB Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does RLB Financial report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151778

Does RLB Financial state an account minimum?

Its Form ADV Part 2A brochure dated March 6, 2026 says: "RLB does not require a minimum to open an account."

What changed in RLB Financial's recent Form ADV filings?

In the April 2026 filing data: No longer lists an office in Northridge, CA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
RLB does not require a minimum to open an account.

As stated in the firm's Form ADV Part 2A brochure dated March 6, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$173,597,197

$173,597,197 as of October 2026, filing dated March 6, 2026.

Discretionary: $173,597,197.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 583 Assets $99,722,978 (57%)
High net worth individuals
Clients 24 Assets $73,874,219 (43%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
RLB Financial LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (2 years)
Employees
Total: 4. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Ventura, CA
States registered or notice-filed
7 states or jurisdictions
CAILLAMONYTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$128M 2024 $149M 2025 $174M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$173,597,1974March 6, 2026
October 2025$149,113,7374February 6, 2025
October 2024$128,026,7844August 6, 2024

Regulatory assets under management: $128,026,784 in the October 2024 data and $173,597,197 in the October 2026 data, up 36%.

Total employees: 4 in October 2024 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • No longer lists an office in Northridge, CA.
  2. December 2025
    • Regulatory assets under management went from $149,113,737 to $172,133,809 (+15%).
  3. November 2025
    • Added an office in Ventura, CA.
    • No longer lists an office in Oxnard, CA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
rlbfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. RLB Financial (CRD 151778): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/rlb-financial-springfield-mo-151778