RFG Advisory, LLC

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

The brochure lists different fees for different services or strategies. See the firm's brochure (dated July 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$7,969,008,040 as of October 2026, filing dated September 21, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Portfolio management for investment companies (and business development companies)
• Pension consulting services
• Selection of other advisers (including private fund managers)
• Educational seminars/workshops

Also doing business as

AFIA WEALTH MANAGEMENT, AIMWELL FINANCIAL, ANCHORING CAPITAL, ARCADIA GROVE WEALTH, ARIV WEALTH, ASPIRE FINANCIAL GROUP, AUGUST FINANCIAL PLANNING, BALANCEPOINT FINANCIAL, BARRETT CAPITAL ADVISORY, BAYVIEW PRIVATE WEALTH, BILLINGS GROUP, BLACK OAK ASSET MANAGEMENT, BLAKE WEALTH MANAGEMENT, BLUE SANDS WEALTH MANAGEMENT, BLUEMONTE INVESTMENT MANAGEMENT, CAMBIUM WEALTH PARTNERS, CAPSTONE WEALTH LLC, CARDINAL ASSET ADVISORY, CHEAHA WEALTH MANAGEMENT, CMC FINANCIAL, CONFIDENCE FINANCIAL PARTNERS, COOPER TOWER WEALTH, COPPER PASS ADVISORY, CRESCENT PRIVATE WEALTH, CROSS TIMBERS FINANCIAL GROUP, CURATO ADVISORY, DESIGN WEALTH ADVISORS, EDGEWOOD WEALTH ADVISORS, EDUCATOR RETIREMENT SOLUTIONS, ETA INVESTMENTS, FINANCIAL FITNESS WEALTH MANAGEMENT, FOUR SEASONS WEALTH MANAGEMENT, GALLIA WEALTH MANAGEMENT GROUP, GFG WEALTH ADVISORS, GROUNDED FINANCIAL PLANNING, INVESTA FINANCIAL PLANNING, INVESTOR'S RESOURCE, ITER FINANCIAL WELLNESS, KASPER WEALTH MANAGEMENT, L7 WEALTH, LANDSCAPE WEALTH ADVISORS, LICATA FINANCIAL DESIGN, LIND WEALTH MANAGEMENT, MATTERHORN PRIVATE WEALTH, META PRIVATE WEALTH, NAVIPATH FINANCIAL, OBEDIENT WEALTH PLANNING, OLSON STRATEGIC WEALTH, PALMERA PRIVATE WEALTH, PARAMOUNT FINANCIAL PLANNING, PIERSON WEALTH MANAGEMENT, POWDER POINT WEALTH MANAGEMENT, RESOLUTE WEALTH MANAGEMENT, RFG ADVISORY, RIVER OAK ASSET ADVISORY, RJB FINANCIAL PLANNING, ROUTE FINANCIAL GROUP, RVA WEALTH MANAGEMENT, SABLE POINT WEALTH MANAGEMENT, SIXPOINT FINANCIAL PARTNERS, STRODTMAN WEALTH MANAGEMENT, SWEET LIFE FINANCIAL PLANNING, TREKNORTH INVESTMENT MANAGEMENT, TURNPOINT WEALTH, VOLARE WEALTH ADVISORS, WFA VOLARE, WHOLE STORY PLANNING, WILLIAMS FINANCIAL ADVISORS, LLC "WFA", WILLOW PRIVATE WEALTH

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2014 (12 years)

Employees

Total: 360. Performing investment advisory functions: 178.

Wrap fee program participation

No.

Custodians (Schedule D, Section 5.K(3))

Charles Schwab & Co., Inc.Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

65 other offices, as of the October 2026 filing

Alpharetta, GAAnniston, ALAtlanta, GAAustin, TXBirmingham, ALBrentwood, TNCamp Verde, AZCary, NCCentennial, COCharlotte, NCChicago, ILCoconut Grove, FLColorado Springs, COCorydon, INCottonwood, AZCreve Coeur, MOCuyahoga Falls, OHDestin, FLEnglewood, COFlagstaff, AZFlower Mound, TXGlen Allen, VAGrand Rapids, MIHolladay, UTHomewood, ALHoover, ALIndianapolis, INIrvine, CAJackson, TNLake Oswego, ORLauderdale by the Sea, FLLawrenceville, GALenexa, KSLos Angles, CALudington, MIMacon, GAMadison, ALMcKinney, TXMontgomery, ALMount Juliet, TNMyrtle Beach, SCNaples, FLNashville, TNOklahoma City, OKOrange Beach, ALPembroke, MAPittsford, NYPonte Vedra, FLPoughkeepsie, NYRaleigh, NCRochester, NYSalina, KSSan Francisco, CASandy, UTSanta Clarita, CAShreveport, LASouthlake, TXSt. George, UTSt. Petersburg, FLSuwanee, GATacoma, WATroy, MIVancouver, WAWestlake, OHWilliamstown, KY

States registered or notice-filed

52 states or jurisdictions

AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $1,765,004,980 in the October 2021 data and $7,969,008,040 in the October 2026 data, up 352%.

Total employees: 80 in October 2021 and 360 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. October 2026
   • Added the business name WFA Volare.
   • Added the business name Obedient Wealth Planning.
   • Added an office in Suwanee, GA.
2. September 2026
   • Added the business name Whole Story Planning.
   • Added the business name Palmera Private Wealth.
   • Added the business name Olson Strategic Wealth.
   • Added the business name Capstone Wealth LLC.
   • Added the business name August Financial Planning.
   • Added an office in Chicago, IL.
   • Added an office in Coconut Grove, FL.
   • Added an office in Lenexa, KS.
   • Added an office in Sandy, UT.
   • Added an office in St. George, UT.
3. August 2026
   • Regulatory assets under management went from $6,813,842,355 to $7,969,008,040 (+17%).
   • Employees performing advisory functions went from 162 to 178.
   • Added the business name Arcadia Grove Wealth.
   • Added the business name Bluemonte Investment Management.
   • Added the business name Kasper Wealth Management.
   • Added the business name Sweet Life Financial Planning.
   • No longer lists the business name Arcadia Growth Wealth.
   • Added an office in Corydon, IN.
   • Added an office in Tacoma, WA.
4. July 2026
   • Added the business name Arcadia Growth Wealth.
   • Added the business name Financial Fitness Wealth Management.
   • Added an office in Holladay, UT.
   • Added an office in Myrtle Beach, SC.
5. May 2026
   • Added the business name Pierson Wealth Management.
   • Added an office in Los Angles, CA.
   • Added an office in Santa Clarita, CA.
6. April 2026
   • Regulatory assets under management went from $6,120,333,343 to $6,813,842,355 (+11%).
   • Employees performing advisory functions went from 135 to 162.
   • Added the business name Aspire Financial Group.
   • Added the business name Black Oak Asset Management.
   • No longer lists the business name Lemzar Capital.
   • No longer lists the business name Brianne Financial.
   • Changed its office addresses in Austin, TX.
   • Changed its office addresses in Cary, NC.
   • Changed its office addresses in Colorado Springs, CO.
   • Changed its office addresses in Orange Beach, AL.
   • Changed its office addresses in Westlake, OH.
   • Added an office in Alpharetta, GA.
   • Added an office in Lawrenceville, GA.
   • Added an office in Macon, GA.
   • Added an office in Ponte Vedra, FL.
   • Added an office in Poughkeepsie, NY.
   • No longer lists an office in Dothan, AL.
   • No longer lists an office in Enterprise, AL.
   • No longer lists an office in Greenville, SC.
   • No longer lists an office in Jonesboro, AR.
   • No longer lists an office in Loveland, OH.
   • No longer lists an office in Montgomery, AL.
   • No longer lists an office in Sunset Hills, MO.
   • No longer lists an office in Warsaw, KY.
   • Updated its list of owners and control persons (Schedule A).
7. February 2026
   • Added the business name Powder Point Wealth Management.
   • Added an office in Pembroke, MA.
8. December 2025
   • Regulatory assets under management went from $4,935,921,361 to $6,120,333,343 (+24%).
   • Added the business name Cambium Wealth Partners.
   • Added an office in Camp Verde, AZ.
   • Added an office in Cottonwood, AZ.
   • Added an office in Flagstaff, AZ.
9. November 2025
   • Added the business name Anchoring Capital.
   • Added an office in Vancouver, WA.
   • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.