AdvisorCensus / Financial advisors / Alabama / Birmingham / PMD Advisory
PMD Advisory is an SEC-registered investment advisory firm in Hoover, AL, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.
Quick answers
From the filingHow is PMD Advisory compensated?
On its Form ADV (Item 5.E, October 2026), PMD Advisory reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.
What does PMD Advisory's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is PMD Advisory located?
PMD Advisory's principal office is in Hoover, AL, according to its Form ADV.
Is PMD Advisory registered with the SEC or a state?
PMD Advisory is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 159443.
How much does PMD Advisory manage?
PMD Advisory reports $111,641,308 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (81% discretionary).
How have PMD Advisory's assets and staff changed since 2023?
In the Form ADV data for PMD Advisory: Regulatory assets under management: $118,182,485 in the October 2023 data and $111,641,308 in the October 2026 data, down 6%. Total employees: 4 in October 2023 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does PMD Advisory serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (37); pension and profit sharing plans (but not the plan participants or government pension plans) (17).
Which custodians does PMD Advisory use?
PMD Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does PMD Advisory report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/159443
Does PMD Advisory state an account minimum?
Its Form ADV Part 2A brochure dated March 31, 2026 says: "PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory."
What changed in PMD Advisory's recent Form ADV filings?
In the April 2026 filing data: Added the business name People Make the Difference, Inc..
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.5% to 2% a year (a range, as the brochure states it)
The brochure's wording
PMD Advisory’s fees range from .50% to 2.00% annually. Fees are negotiable based on the complexity of your situation as well as the amount and composition of your account assets.
Account minimum: $25,000
The brochure's wording
PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory.
Minimum annual fee: $1,000
The brochure's wording
There is a minimum annual fee of $1,000, although exceptions may be granted to this minimum fee based on your history and relationship with the firm
As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$111,641,308 as of October 2026, filing dated March 31, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Legal name
- People Make the Difference, Inc.
- Also doing business as
- PEOPLE MAKE THE DIFFERENCE, INC.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2023 (3 years)
- Employees
- Total: 7. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $111,641,308 | 7 | March 31, 2026 |
| October 2025 | $104,396,804 | 6 | April 17, 2025 |
| October 2024 | $139,334,092 | 4 | March 29, 2024 |
| October 2023 | $118,182,485 | 4 | March 30, 2023 |
Regulatory assets under management: $118,182,485 in the October 2023 data and $111,641,308 in the October 2026 data, down 6%.
Total employees: 4 in October 2023 and 7 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Added the business name People Make the Difference, Inc..
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. PMD Advisory (CRD 159443): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/pmd-advisory-hoover-al-159443