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AdvisorCensus / Financial advisors / California / Sacramento / Prudent Investor Advisors, LLC

Prudent Investor Advisors, LLC

Folsom, CASEC-registered investment adviserCRD 121922

Filed as PRUDENT INVESTOR ADVISORS, LLC

Prudent Investor Advisors, LLC is an SEC-registered investment advisory firm in Folsom, CA, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 26, 2026.

22 years
registered since 2004
$1,302,177,184
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Prudent Investor Advisors, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Prudent Investor Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Prudent Investor Advisors, LLC located?

Prudent Investor Advisors, LLC's principal office is in Folsom, CA, according to its Form ADV.

Is Prudent Investor Advisors, LLC registered with the SEC or a state?

Prudent Investor Advisors, LLC is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 121922.

How much does Prudent Investor Advisors, LLC manage?

Prudent Investor Advisors, LLC reports $1,302,177,184 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (13% discretionary).

How have Prudent Investor Advisors, LLC's assets and staff changed since 2021?

In the Form ADV data for Prudent Investor Advisors, LLC: Regulatory assets under management: $847,104,530 in the October 2021 data and $1,302,177,184 in the October 2026 data, up 54%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Prudent Investor Advisors, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (153); pension and profit sharing plans (but not the plan participants or government pension plans) (30); high net worth individuals (26).

Which custodians does Prudent Investor Advisors, LLC use?

Prudent Investor Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Trust Investment Services, Inc., Ameritas Investment Company, LLC, Lincoln Financial Distributors, Inc. and TIAA-CREF Individual & Institutional Services, LLC as custodians holding 10% or more of its separately managed account assets.

Does Prudent Investor Advisors, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121922

What changed in Prudent Investor Advisors, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $1,153,613,208 to $1,302,177,184 (+13%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 26, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,302,177,184

$1,302,177,184 as of October 2026, filing dated March 26, 2026.

Discretionary: $171,474,603.Non-discretionary: $1,130,702,581.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 153 Assets $40,321,745 (3%)
High net worth individuals
Clients 26 Assets $95,933,527 (7%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 1 Assets $137,350,186 (11%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 30 Assets $615,647,242 (47%)
Charitable organizations
Clients 10 Assets $34,200,783 (3%)
State or municipal government entities (including government pension plans)
Clients 7 Assets $378,295,357 (29%)
Corporations or other businesses not listed above
Clients 3 Assets $428,344 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Also doing business as
PRUDENT RETIREMENT SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2004 (22 years)
Employees
Total: 4. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
American Trust Investment Services, Inc.Ameritas Investment Company, LLCLincoln Financial Distributors, Inc.TIAA-CREF Individual & Institutional Services, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
5 states or jurisdictions
AZCAMITXUT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$847M 2021 $1.25B 2022 $1.08B 2023 $1.25B 2024 $1.15B 2025 $1.3B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,302,177,1844March 26, 2026
October 2025$1,153,613,2084March 19, 2025
October 2024$1,245,411,1585March 20, 2024
October 2023$1,080,024,4695March 9, 2023
October 2022$1,248,040,2365April 8, 2022
October 2021$847,104,5305March 12, 2021

Regulatory assets under management: $847,104,530 in the October 2021 data and $1,302,177,184 in the October 2026 data, up 54%.

Total employees: 5 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $1,153,613,208 to $1,302,177,184 (+13%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
prudentllc.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Prudent Investor Advisors, LLC (CRD 121922): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/prudent-investor-advisors-llc-folsom-ca-121922