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Professional Financial

Pittsford, NYSEC-registered investment adviserCRD 125580

Filed as PROFESSIONAL FINANCIAL · Legal name Professional Financial Strategies, Inc

Professional Financial is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 14, 2026.

10 years
registered since 2016
$225,808,998
assets under management
3 arrangements
Percentage of assets, Hourly and more
2
disclosure items (Item 11)

Quick answers

From the filing

How is Professional Financial compensated?

On its Form ADV (Item 5.E, October 2026), Professional Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Professional Financial located?

Professional Financial's principal office is in Pittsford, NY, according to its Form ADV.

Is Professional Financial registered with the SEC or a state?

Professional Financial is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 125580.

How much does Professional Financial manage?

Professional Financial reports $225,808,998 in regulatory assets under management in its Form ADV filing dated April 14, 2026 (93% discretionary).

How have Professional Financial's assets and staff changed since 2021?

In the Form ADV data for Professional Financial: Regulatory assets under management: $180,620,626 in the October 2021 data and $225,808,998 in the October 2026 data, up 25%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Professional Financial serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (69); individuals (other than high net worth individuals) (24).

Which custodians does Professional Financial use?

Professional Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Professional Financial report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation) and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125580

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated April 14, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$225,808,998

$225,808,998 as of October 2026, filing dated April 14, 2026.

Discretionary: $210,743,198.Non-discretionary: $15,065,800.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 24 Assets $14,318,546 (6%)
High net worth individuals
Clients 69 Assets $193,582,322 (86%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $9,083,703 (4%)
Charitable organizations
Clients Fewer than 5 Assets $1,701,921 (1%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $334,513 (0%)
Other
Clients Fewer than 5 Assets $6,787,993 (3%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Publication of periodicals or newsletters

Registration and firm details

Items 1, 2, 5
Legal name
Professional Financial Strategies, Inc
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2016 (10 years)
Employees
Total: 4. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
NHNY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$181M 2021 $204M 2022 $179M 2023 $192M 2024 $206M 2025 $226M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$225,808,9984April 14, 2026
October 2025$205,997,2464March 28, 2025
October 2024$191,543,5844March 29, 2024
October 2023$178,923,7804March 30, 2023
October 2022$203,581,4624May 31, 2022
October 2021$180,620,6264April 6, 2021

Regulatory assets under management: $180,620,626 in the October 2021 data and $225,808,998 in the October 2026 data, up 25%.

Total employees: 4 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
paulbyronhill.comprofessionalfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Professional Financial (CRD 125580): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/professional-financial-pittsford-ny-125580