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Prince Asset Management, Inc.

Sarasota, FLSEC-registered investment adviserCRD 141567

Filed as PRINCE ASSET MANAGEMENT, INC.

Prince Asset Management, Inc. is an SEC-registered investment advisory firm in Sarasota, FL, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.

2 years
registered since 2024
$137,697,000
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Prince Asset Management, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Prince Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management.

Where is Prince Asset Management, Inc. located?

Prince Asset Management, Inc.'s principal office is in Sarasota, FL, according to its Form ADV.

Is Prince Asset Management, Inc. registered with the SEC or a state?

Prince Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 141567.

How much does Prince Asset Management, Inc. manage?

Prince Asset Management, Inc. reports $137,697,000 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).

How have Prince Asset Management, Inc.'s assets and staff changed since 2024?

In the Form ADV data for Prince Asset Management, Inc.: Regulatory assets under management: $112,429,440 in the October 2024 data and $137,697,000 in the October 2026 data, up 22%. Total employees: 2 in October 2024 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Prince Asset Management, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (99); high net worth individuals (35); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

Which custodians does Prince Asset Management, Inc. use?

Prince Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Prince Asset Management, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141567

Does Prince Asset Management, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated March 20, 2026 says: "Our firm imposes a portfolio minimum of $500,000 for new client advisory engagements." "Nonetheless, we reserve the right to waive or reduce the minimum portfolio requirement based on other criteria we consider relevant, such as preexisting relationships, related accounts, or the expectation of additional assets, etc."

What changed in Prince Asset Management, Inc.'s recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $122,700,508 to $137,697,000 (+12%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $500,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Our firm imposes a portfolio minimum of $500,000 for new client advisory engagements.
Nonetheless, we reserve the right to waive or reduce the minimum portfolio requirement based on other criteria we consider relevant, such as preexisting relationships, related accounts, or the expectation of additional assets, etc.

As stated in the firm's Form ADV Part 2A brochure dated March 20, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$137,697,000

$137,697,000 as of October 2026, filing dated March 20, 2026.

Discretionary: $137,697,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 99 Assets $38,189,000 (28%)
High net worth individuals
Clients 35 Assets $96,120,000 (70%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $138,000 (0%)
Corporations or other businesses not listed above
Clients 2 Assets $3,250,000 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2024 (2 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
FL

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$112M 2024 $123M 2025 $138M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$137,697,0003March 20, 2026
October 2025$122,700,5082March 29, 2025
October 2024$112,429,4402June 18, 2024

Regulatory assets under management: $112,429,440 in the October 2024 data and $137,697,000 in the October 2026 data, up 22%.

Total employees: 2 in October 2024 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 2 to 3.
    • Regulatory assets under management went from $122,700,508 to $137,697,000 (+12%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
princeassetmanagement.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Prince Asset Management, Inc. (CRD 141567): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/prince-asset-management-inc-sarasota-fl-141567