AdvisorCensus / Financial advisors / Arizona / Phoenix / PFG Advisors
PFG Advisors is an SEC-registered investment advisory firm in Phoenix, AZ, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 17, 2026.
Quick answers
From the filingHow is PFG Advisors compensated?
On its Form ADV (Item 5.E, October 2026), PFG Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
What does PFG Advisors' brochure say about its fees?
Its Form ADV Part 2A brochure dated March 17, 2026 states: Asset-based fee: up to 1.95% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is PFG Advisors located?
PFG Advisors' principal office is in Phoenix, AZ, according to its Form ADV; the April 2026 filing also lists 20 other offices (Schedule D, Section 1.F).
Is PFG Advisors registered with the SEC or a state?
PFG Advisors is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 173344.
How much does PFG Advisors manage?
PFG Advisors reports $3,261,207,528 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (87% discretionary).
How have PFG Advisors' assets and staff changed since 2021?
In the Form ADV data for PFG Advisors: Regulatory assets under management: $1,310,688,561 in the October 2021 data and $3,261,207,528 in the October 2026 data, up 149%. Total employees: 90 in October 2021 and 112 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does PFG Advisors serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,792); high net worth individuals (735); corporations or other businesses not listed above (51).
Which custodians does PFG Advisors use?
PFG Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does PFG Advisors report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173344
What changed in PFG Advisors' recent Form ADV filings?
In the April 2026 filing data: No longer lists the business name 4 Corners (CUE Financial Group). No longer lists the business name Cano Capital Management, LLC. No longer lists the business name Integro Wealth Management. No longer lists the business name My Point. Added the business name Pinnacle Southwest Securities and Investments Inc. Added the business name Trupartner Investment Services. Added the business name Starlifter Wealth Management. Added the business name Keystone Retirement Advisors. Added the business name State ECU Wealth Management. Added the business name Rorbach Financial Services. Added the business name Mansell Capital Management. Added the business name Next Life Stage Planning. Added the business name Mangus Wealth Management. Added the business name Landings Wealth Advisors. Added the business name Integro Wealth Advisors. Added the business name Morrow Financial Group. Added the business name Morris Financial. Added the business name Encounter Wealth. Employees performing advisory functions went from 104 to 86.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.95% of assets a year (the maximum the brochure states)
The brochure's wording
Client accounts are charged an advisory fee which is negotiable with your IAR up to 1.95% and is payable to PFG Advisors.
As stated in the firm's Form ADV Part 2A brochure dated March 17, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$3,261,207,528 as of October 2026, filing dated March 17, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- PFG Advisors, LLC
- Also doing business as
- AERO INVESTMENT SERVICES, ANTHEA WEALTH MANAGEMENT, APRICITY WEALTH MANAGEMENT, ASCENSION COLLEGE PLANNING, BATIE & CO CAPITAL MGMT LLC, BLUPEAK INVESTMENT SERVICES, COPPER STATE WEALTH MANAGEMENT, CUE FINANCIAL GROUP, DAVIS FINANCIAL MANAGEMENT, EAGLE WEALTH MANAGEMENT, ELEVATE WEALTH, ENCOUNTER WEALTH, FIRST SERVICE WEALTH MANAGEMENT, GAVAGAN FINANCIAL SERVICES, IHN FAMILY LEGACY PLANNING, INC., INTEGRO WEALTH ADVISORS, JAMES MERKEL (PYRAMID FCU), KALINA WEALTH ADVISORS, KEYSTONE RETIREMENT ADVISORS, LANDINGS FINANCIAL SERVICES, LANDINGS WEALTH ADVISORS, LBW INSURANCE & FINANCIAL SERVICES, LONE STAR INVESTMENT SOLUTIONS, MANGUS WEALTH MANAGEMENT, MANSELL CAPITAL MANAGEMENT, MORRIS FINANCIAL, MORROW FINANCIAL GROUP, NEXT LIFE STAGE PLANNING, OCCU WEALTH MANAGEMENT, PFG (PEORIA), PHOCUS FINANCIAL STRATEGIES GROUP, PHOCUS RETIREMENT SERVICES, PINAL COUNTY FINANCIAL SERVICES, PINNACLE SOUTHWEST SECURITIES AND INVESTMENTS INC, ROCHA WEALTH ADVISORS, RORBACH FINANCIAL SERVICES, STARLIFTER WEALTH MANAGEMENT, STATE ECU WEALTH MANAGEMENT, TROJAN WEALTH MANAGEMENT, TRUPARTNER INVESTMENT SERVICES, TRUWEST WEALTH MANAGEMENT SERVICES, TUCSON OLD PUEBLO WEALTH MANAGEMENT, UNITED PRAIRIE FINANCIAL NETWORK, WEBB FINANCIAL ADVISORS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (11 years)
- Employees
- Total: 112. Performing investment advisory functions: 86.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
20 other offices, as of the April 2026 filing
- States registered or notice-filed
-
39 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $3,261,207,528 | 112 | March 17, 2026 |
| October 2025 | $3,083,491,501 | 119 | June 24, 2025 |
| October 2024 | $2,333,278,575 | 115 | July 19, 2024 |
| October 2023 | $1,835,590,579 | 94 | September 27, 2023 |
| October 2022 | $2,039,556,213 | 99 | September 20, 2022 |
| October 2021 | $1,310,688,561 | 90 | August 19, 2021 |
Regulatory assets under management: $1,310,688,561 in the October 2021 data and $3,261,207,528 in the October 2026 data, up 149%.
Total employees: 90 in October 2021 and 112 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- No longer lists the business name 4 Corners (CUE Financial Group).
- No longer lists the business name Cano Capital Management, LLC.
- No longer lists the business name Integro Wealth Management.
- No longer lists the business name My Point.
- Added the business name Pinnacle Southwest Securities and Investments Inc.
- Added the business name Trupartner Investment Services.
- Added the business name Starlifter Wealth Management.
- Added the business name Keystone Retirement Advisors.
- Added the business name State ECU Wealth Management.
- Added the business name Rorbach Financial Services.
- Added the business name Mansell Capital Management.
- Added the business name Next Life Stage Planning.
- Added the business name Mangus Wealth Management.
- Added the business name Landings Wealth Advisors.
- Added the business name Integro Wealth Advisors.
- Added the business name Morrow Financial Group.
- Added the business name Morris Financial.
- Added the business name Encounter Wealth.
- Employees performing advisory functions went from 104 to 86.
- February 2026
- No longer lists the business name Occu Investment Services.
- Added the business name Occu Wealth Management.
- December 2025
- No longer lists the business name Topcu.
- No longer lists the business name Idaho Central Wealth Management.
- No longer lists the business name Cornerstone Asset Management (cornerstone Wealth Management).
- Added the business name Tucson Old Pueblo Wealth Management.
- Added the business name Rocha Wealth Advisors.
- Added the business name Pinal County Financial Services.
- Added the business name Gavagan Financial Services.
- Added the business name First Service Wealth Management.
- Added the business name Elevate Wealth.
- Added the business name Eagle Wealth Management.
- Added the business name Cano Capital Management, LLC.
- Added the business name Ascension College Planning.
- Added the business name Apricity Wealth Management.
- Added the business name Anthea Wealth Management.
- Added an office in Eagle, ID.
- Added an office in Gilbert, AZ.
- Added an office in Roswell, NM.
- No longer lists an office in Albuquerque, NM.
- No longer lists an office in Greenwood Village, CO.
- No longer lists an office in Tucson, AZ.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. PFG Advisors (CRD 173344): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/pfg-advisors-phoenix-az-173344