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New Horizon Financial Strategies, LLC

Ithaca, NYSEC-registered investment adviserCRD 125729

Filed as NEW HORIZON FINANCIAL STRATEGIES, LLC

New Horizon Financial Strategies, LLC is an SEC-registered investment advisory firm in Ithaca, NY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 3, 2026.

6 years
registered since 2020
$217,166,511
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is New Horizon Financial Strategies, LLC compensated?

On its Form ADV (Item 5.E, October 2026), New Horizon Financial Strategies, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is New Horizon Financial Strategies, LLC located?

New Horizon Financial Strategies, LLC's principal office is in Ithaca, NY, according to its Form ADV.

Is New Horizon Financial Strategies, LLC registered with the SEC or a state?

New Horizon Financial Strategies, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 125729.

How much does New Horizon Financial Strategies, LLC manage?

New Horizon Financial Strategies, LLC reports $217,166,511 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (74% discretionary).

How have New Horizon Financial Strategies, LLC's assets and staff changed since 2021?

In the Form ADV data for New Horizon Financial Strategies, LLC: Regulatory assets under management: $56,971,951 in the October 2021 data and $217,166,511 in the October 2026 data, up 281%. Total employees: 7 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does New Horizon Financial Strategies, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (189); high net worth individuals (72).

Which custodians does New Horizon Financial Strategies, LLC use?

New Horizon Financial Strategies, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Trust Company, Capital Client Group, Inc., Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does New Horizon Financial Strategies, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125729

What changed in New Horizon Financial Strategies, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $183,828,471 to $217,166,511 (+18%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 3, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$217,166,511

$217,166,511 as of October 2026, filing dated March 3, 2026.

Discretionary: $161,258,896.Non-discretionary: $55,907,615.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 189 Assets $65,772,152 (30%)
High net worth individuals
Clients 72 Assets $150,529,945 (69%)
Charitable organizations
Clients Fewer than 5 Assets $864,414 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 7. Performing investment advisory functions: 6.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
NYTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$57M 2021 $70.3M 2022 $58.5M 2023 $145M 2024 $184M 2025 $217M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$217,166,5117March 3, 2026
October 2025$183,828,4717February 28, 2025
October 2024$145,403,1257February 13, 2024
October 2023$58,456,5296February 1, 2023
October 2022$70,265,8717August 10, 2022
October 2021$56,971,9517March 15, 2021

Regulatory assets under management: $56,971,951 in the October 2021 data and $217,166,511 in the October 2026 data, up 281%.

Total employees: 7 in October 2021 and 7 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 5 to 6.
    • Regulatory assets under management went from $183,828,471 to $217,166,511 (+18%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
strebelcpa.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. New Horizon Financial Strategies, LLC (CRD 125729): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/new-horizon-financial-strategies-llc-ithaca-ny-125729