AdvisorCensus / Financial advisors / New York / New York / New AGE Alpha
New AGE Alpha is an SEC-registered investment advisory firm in Rye, NY, registered since 2019, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated February 18, 2026.
Quick answers
From the filingHow is New AGE Alpha compensated?
On its Form ADV (Item 5.E, October 2026), New AGE Alpha reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
Where is New AGE Alpha located?
New AGE Alpha's principal office is in Rye, NY, according to its Form ADV.
Is New AGE Alpha registered with the SEC or a state?
New AGE Alpha is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 299011.
How much does New AGE Alpha manage?
New AGE Alpha reports $2,510,336,547 in regulatory assets under management in its Form ADV filing dated February 18, 2026 (100% discretionary).
How have New AGE Alpha's assets and staff changed since 2021?
In the Form ADV data for New AGE Alpha: Regulatory assets under management: $89,039,918 in the October 2021 data and $2,510,336,547 in the October 2026 data, up 2719%. Total employees: 23 in October 2021 and 42 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does New AGE Alpha serve?
By number of clients on Form ADV Item 5.D: investment companies (17); high net worth individuals (2); pooled investment vehicles (other than investment companies and business development companies) (2).
Which custodians does New AGE Alpha use?
New AGE Alpha's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does New AGE Alpha report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/299011
What changed in New AGE Alpha's recent Form ADV filings?
In the December 2025 filing data: Registered or notice-filed in TX.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated February 18, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$2,510,336,547 as of October 2026, filing dated February 18, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Publication of periodicals or newsletters
Registration and firm details
Items 1, 2, 5- Legal name
- New AGE Alpha Advisors, LLC
- Also doing business as
- NAA
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2019 (7 years)
- Employees
- Total: 42. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $2,510,336,547 | 42 | February 18, 2026 |
| October 2025 | $2,619,568,656 | 43 | March 26, 2025 |
| October 2024 | $195,933,419 | 27 | May 24, 2024 |
| October 2023 | $131,431,240 | 28 | March 20, 2023 |
| October 2022 | $86,064,530 | 26 | September 28, 2022 |
| October 2021 | $89,039,918 | 23 | June 23, 2021 |
Regulatory assets under management: $89,039,918 in the October 2021 data and $2,510,336,547 in the October 2026 data, up 2719%.
Total employees: 23 in October 2021 and 42 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- December 2025
- Registered or notice-filed in TX.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. New AGE Alpha (CRD 299011): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/new-age-alpha-rye-ny-299011