AdvisorCensus / Financial advisors / California / San Francisco / Natural Investments
Natural Investments
Filed as NATURAL INVESTMENTS · Legal name Natural Investments PBLLC
Natural Investments is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2005, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated February 24, 2026.
Quick answers
From the filingHow is Natural Investments compensated?
On its Form ADV (Item 5.E, October 2026), Natural Investments reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.
Where is Natural Investments located?
Natural Investments' principal office is in San Francisco, CA, according to its Form ADV; the March 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is Natural Investments registered with the SEC or a state?
Natural Investments is an SEC-registered investment advisory firm, registered since 2005. Status as filed: Approved. CRD 113348.
How much does Natural Investments manage?
Natural Investments reports $2,049,934,012 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (100% discretionary).
How have Natural Investments' assets and staff changed since 2021?
In the Form ADV data for Natural Investments: Regulatory assets under management: $1,502,420,706 in the October 2021 data and $2,049,934,012 in the October 2026 data, up 36%. Total employees: 20 in October 2021 and 24 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Natural Investments serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (964); high net worth individuals (278); charitable organizations (22).
Which custodians does Natural Investments use?
Natural Investments' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Natural Investments report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113348
Does Natural Investments state an account minimum?
Its Form ADV Part 2A brochure dated February 24, 2026 says: "NI as a firm has a $50,000 minimum of investable assets per client, though this minimum may be negotiable for certain advisors and situations."
What changed in Natural Investments' recent Form ADV filings?
In the March 2026 filing data: Employees performing advisory functions went from 23 to 24. No longer lists an office in Arroyo Grande, CA. Registered or notice-filed in IA, ID.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $50,000 (the brochure says it may be waived or negotiated)
The brochure's wording
NI as a firm has a $50,000 minimum of investable assets per client, though this minimum may be negotiable for certain advisors and situations.
Minimum annual fee: $500
The brochure's wording
The minimum annual fee is $500.
As stated in the firm's Form ADV Part 2A brochure dated February 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$2,049,934,012 as of October 2026, filing dated February 24, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Legal name
- Natural Investments PBLLC
- Also doing business as
- CHORDATA CAPITAL, JUST MONEY ADVISORS, MONEY WITH A MISSION, STRATEGY SQUAD
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2005 (21 years)
- Employees
- Total: 24. Performing investment advisory functions: 24.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the March 2026 filing
- States registered or notice-filed
-
35 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $2,049,934,012 | 24 | February 24, 2026 |
| October 2025 | $1,973,943,342 | 23 | February 17, 2025 |
| October 2024 | $1,803,328,608 | 22 | April 22, 2024 |
| October 2023 | $1,674,140,436 | 22 | September 8, 2023 |
| October 2022 | $1,763,847,297 | 22 | July 14, 2022 |
| October 2021 | $1,502,420,706 | 20 | July 29, 2021 |
Regulatory assets under management: $1,502,420,706 in the October 2021 data and $2,049,934,012 in the October 2026 data, up 36%.
Total employees: 20 in October 2021 and 24 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Employees performing advisory functions went from 23 to 24.
- No longer lists an office in Arroyo Grande, CA.
- Registered or notice-filed in IA, ID.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Natural Investments (CRD 113348): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/natural-investments-san-francisco-ca-113348