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Natural Investments

San Francisco, CASEC-registered investment adviserCRD 113348

Filed as NATURAL INVESTMENTS · Legal name Natural Investments PBLLC

Natural Investments is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2005, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated February 24, 2026.

21 years
registered since 2005
$2,049,934,012
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Natural Investments compensated?

On its Form ADV (Item 5.E, October 2026), Natural Investments reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

Where is Natural Investments located?

Natural Investments' principal office is in San Francisco, CA, according to its Form ADV; the March 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Natural Investments registered with the SEC or a state?

Natural Investments is an SEC-registered investment advisory firm, registered since 2005. Status as filed: Approved. CRD 113348.

How much does Natural Investments manage?

Natural Investments reports $2,049,934,012 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (100% discretionary).

How have Natural Investments' assets and staff changed since 2021?

In the Form ADV data for Natural Investments: Regulatory assets under management: $1,502,420,706 in the October 2021 data and $2,049,934,012 in the October 2026 data, up 36%. Total employees: 20 in October 2021 and 24 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Natural Investments serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (964); high net worth individuals (278); charitable organizations (22).

Which custodians does Natural Investments use?

Natural Investments' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Natural Investments report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113348

Does Natural Investments state an account minimum?

Its Form ADV Part 2A brochure dated February 24, 2026 says: "NI as a firm has a $50,000 minimum of investable assets per client, though this minimum may be negotiable for certain advisors and situations."

What changed in Natural Investments' recent Form ADV filings?

In the March 2026 filing data: Employees performing advisory functions went from 23 to 24. No longer lists an office in Arroyo Grande, CA. Registered or notice-filed in IA, ID.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $50,000 (the brochure says it may be waived or negotiated)

The brochure's wording
NI as a firm has a $50,000 minimum of investable assets per client, though this minimum may be negotiable for certain advisors and situations.

Minimum annual fee: $500

The brochure's wording
The minimum annual fee is $500.

As stated in the firm's Form ADV Part 2A brochure dated February 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$2,049,934,012

$2,049,934,012 as of October 2026, filing dated February 24, 2026.

Discretionary: $2,040,404,347.Non-discretionary: $9,529,665.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 964 Assets $414,348,604 (20%)
High net worth individuals
Clients 278 Assets $1,527,973,788 (75%)
Charitable organizations
Clients 22 Assets $72,699,699 (4%)
Corporations or other businesses not listed above
Clients 13 Assets $34,911,921 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Natural Investments PBLLC
Also doing business as
CHORDATA CAPITAL, JUST MONEY ADVISORS, MONEY WITH A MISSION, STRATEGY SQUAD
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2005 (21 years)
Employees
Total: 24. Performing investment advisory functions: 24.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the March 2026 filing
Duluth, MNLouisville, KYNorth Charleston, SC
States registered or notice-filed
35 states or jurisdictions
AZCACOCTDCFLGAHIIAIDILINKYLAMAMDMIMNMONCNHNJNMNVNYOHORPASCTNTXVAVTWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.5B 2021 $1.76B 2022 $1.67B 2023 $1.8B 2024 $1.97B 2025 $2.05B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,049,934,01224February 24, 2026
October 2025$1,973,943,34223February 17, 2025
October 2024$1,803,328,60822April 22, 2024
October 2023$1,674,140,43622September 8, 2023
October 2022$1,763,847,29722July 14, 2022
October 2021$1,502,420,70620July 29, 2021

Regulatory assets under management: $1,502,420,706 in the October 2021 data and $2,049,934,012 in the October 2026 data, up 36%.

Total employees: 20 in October 2021 and 24 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Employees performing advisory functions went from 23 to 24.
    • No longer lists an office in Arroyo Grande, CA.
    • Registered or notice-filed in IA, ID.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
allthecolors.netcarriebvanwinkle.comchordatacapital.comjustmoneyadvisors.comnaturalinvestments.comresilientinvestor.comstrategysquad.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Natural Investments (CRD 113348): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/natural-investments-san-francisco-ca-113348