AdvisorCensus / Financial advisors / California / San Francisco / McCarthy Asset Management, Inc.
McCarthy Asset Management, Inc.
Filed as MCCARTHY ASSET MANAGEMENT, INC.
McCarthy Asset Management, Inc. is an SEC-registered investment advisory firm in Redwood Shores, CA, registered since 2002, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.
Quick answers
From the filingHow is McCarthy Asset Management, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), McCarthy Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges.
How much does McCarthy Asset Management, Inc. charge?
Its Form ADV Part 2A brochure dated March 11, 2026 states: Hourly rate: $330 an hour (Financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is McCarthy Asset Management, Inc. located?
McCarthy Asset Management, Inc.'s principal office is in Redwood Shores, CA, according to its Form ADV.
Is McCarthy Asset Management, Inc. registered with the SEC or a state?
McCarthy Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 118285.
How much does McCarthy Asset Management, Inc. manage?
McCarthy Asset Management, Inc. reports $422,403,865 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (100% discretionary).
How have McCarthy Asset Management, Inc.'s assets and staff changed since 2021?
In the Form ADV data for McCarthy Asset Management, Inc.: Regulatory assets under management: $330,344,596 in the October 2021 data and $422,403,865 in the October 2026 data, up 28%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does McCarthy Asset Management, Inc. serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (169); individuals (other than high net worth individuals) (49).
Which custodians does McCarthy Asset Management, Inc. use?
McCarthy Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does McCarthy Asset Management, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118285
Does McCarthy Asset Management, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated March 11, 2026 says: "Our current minimum for new clients is $1,000,000 of assets under management. However, we may waive that minimum at our sole discretion."
What changed in McCarthy Asset Management, Inc.'s recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $377,857,588 to $422,403,865 (+12%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Our current minimum for new clients is $1,000,000 of assets under management. However, we may waive that minimum at our sole discretion.
Hourly rate: $330 an hour (Financial planning services)
The brochure's wording
Financial planning services are provided for an hourly fee of $330.
As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$422,403,865 as of October 2026, filing dated March 11, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2002 (24 years)
- Employees
- Total: 4. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $422,403,865 | 4 | March 11, 2026 |
| October 2025 | $377,857,588 | 4 | March 10, 2025 |
| October 2024 | $366,197,561 | 4 | March 8, 2024 |
| October 2023 | $326,136,145 | 4 | February 24, 2023 |
| October 2022 | $374,028,444 | 4 | February 1, 2022 |
| October 2021 | $330,344,596 | 4 | February 23, 2021 |
Regulatory assets under management: $330,344,596 in the October 2021 data and $422,403,865 in the October 2026 data, up 28%.
Total employees: 4 in October 2021 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $377,857,588 to $422,403,865 (+12%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. McCarthy Asset Management, Inc. (CRD 118285): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/mccarthy-asset-management-inc-redwood-shores-ca-118285