AdvisorCensus / Financial advisors / New York / New York / Mullooly Asset Management, Inc.
Mullooly Asset Management, Inc. is an SEC-registered investment advisory firm in Wall Township, NJ, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 23, 2026.
Quick answers
From the filingHow is Mullooly Asset Management, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Mullooly Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
Where is Mullooly Asset Management, Inc. located?
Mullooly Asset Management, Inc.'s principal office is in Wall Township, NJ, according to its Form ADV.
Is Mullooly Asset Management, Inc. registered with the SEC or a state?
Mullooly Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 121184.
How much does Mullooly Asset Management, Inc. manage?
Mullooly Asset Management, Inc. reports $455,602,383 in regulatory assets under management in its Form ADV filing dated February 23, 2026 (100% discretionary).
How have Mullooly Asset Management, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Mullooly Asset Management, Inc.: Regulatory assets under management: $316,279,952 in the October 2021 data and $455,602,383 in the October 2026 data, up 44%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Mullooly Asset Management, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (419); high net worth individuals (114).
Which custodians does Mullooly Asset Management, Inc. use?
Mullooly Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Mullooly Asset Management, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121184
Does Mullooly Asset Management, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated February 23, 2026 says: "In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."
What changed in Mullooly Asset Management, Inc.'s recent Form ADV filings?
In the March 2026 filing data: Regulatory assets under management went from $395,721,879 to $455,602,383 (+15%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.
As stated in the firm's Form ADV Part 2A brochure dated February 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$455,602,383 as of October 2026, filing dated February 23, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 4. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $455,602,383 | 4 | February 23, 2026 |
| October 2025 | $395,721,879 | 4 | March 3, 2025 |
| October 2024 | $351,441,513 | 4 | March 6, 2024 |
| October 2023 | $299,056,809 | 4 | August 9, 2023 |
| October 2022 | $374,587,941 | 4 | March 11, 2022 |
| October 2021 | $316,279,952 | 4 | August 16, 2021 |
Regulatory assets under management: $316,279,952 in the October 2021 data and $455,602,383 in the October 2026 data, up 44%.
Total employees: 4 in October 2021 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Regulatory assets under management went from $395,721,879 to $455,602,383 (+15%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Mullooly Asset Management, Inc. (CRD 121184): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/mullooly-asset-management-inc-wall-township-nj-121184